food culture: eating by design
food culture: eating by design food culture: eating by design
jul 14, 2012
food culture: eating by design


‘dressing the meat of tomorrow: MRI steak’ by james king
in vitro meat

photo courtesy of james king

food culture: eating by design
designhuis, eindhoven, the netherlands
on now through 30 september

‘food culture: eating by design’ is an exhibition by premsela, the netherlands institute for design and fashion, presented at the
designhuis in eindhoven
. the exposition, curated by designer marije vogelzang, showcases work by designers who explore the links
between design, food and the origins of what we eat. vogelzang says of the display:

 ‘I want to inspire designers who aren’t yet involved with the food chain to start addressing the subject, it’s a challenge working with something
as transitory as food.’

there were more than 20 contributors including designers james king (GB), marti guixé (ES) and tomm velthuis
(NL); the photojournalist
peter menzel (US); and the artists julie green (JP), uli westphal (DE) and koen van mechelen (BE) which
investigate the idea of cuisine in playful,
scientific and unusual ways from armies of ceramic chickens, 3d printed chocolates to growing meat in test tubes.


‘dressing the meat of tomorrow: MRI steak’ by james king
photo courtesy of james king

‘dressing the meat of tomorrow: MRI steak’ by british designer james king examines how we might choose to give shape, texture and flavor to
a new sort of food in order to better remind us where it came from. the MRI [Magnetic Resonance Imaging] unit scours the countryside
looking for the most beautiful examples of cows, pigs, chickens and other livestock. once located, the creature is scanned from head to toe,
creating accurate cross-sectional images of its inner organs. the aesthetically pleasing examples of anatomy are used as templates to create
moulds for the in-vitro meat. the result is a complicated and authentic form of food.


‘food
design XL’ by honey and bunny

photo courtesy of sonja stummerer and martin hablesreiter

through ‘food design XL’ austrian design studio honey & bunny investigates why certain culinary delights are the way they are and
how they influence our senses. they look at the industrialized production of the things we eat and how we are able to control
the color, odor, shape. it explores the consistency and taste of what we consume that impacts the current state of food product design,
and how we interact with and handle the things we digest, from cutting to serving to eating.


‘food
design XL’ by honey and bunny
photo courtesy of sonja stummerer and martin hablesreiter


‘mutatos’ by uli westphal
image courtesy of uli westphal

the ‘mutato’ project by uli westphal is a collection of non-standard, deformed fruits, roots and vegetables, displaying a variety of forms,
colors and textures, that would otherwise not be selected for commercial use. the outcome is a plethora of food creating color-coded artworks,
each with their own personality.


‘mutatos’ by uli westphal
image courtesy of uli westphal


‘mutatos’ by uli westphal
image courtesy of uli westphal

other works on show include ‘fat’ by dejana kabiljo, ‘stitched vegetables’
by scholten & baijings and ‘3d printed chocolate’ by GGLab.


the exhibition covered a wide range of projects concerning food and its role within society
photo © lizzy kalisvaart


the exhibition was curated by designer marije vogelzang
photo © lizzy kalisvaart


photo ©  lizzy kalisvaart


photo © lizzy kalisvaart


photo © lizzy kalisvaart

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