‘bottleware’ by nendo for coca-cola
nendo‘s collaboration with coca-cola sees the upcycling of the soft drink manufacturer’s classic contour bottle,
in the form of glass blown tableware. the drinking vessel was designed by earl r. dean in the early 1900s and has
become synonymous with the coca-cola brand ever since, being collected, washed and recycled to be used over and over again.
now, nendo has created ‘bottleware’ as a means of bringing focus to the design piece on another level.
debuting at designtide tokyo 2012, they have conceived a series of five dishes and bowls which have been produced using
recycled coca-cola bottles. with this project, the japanese studio wanted to retain the aesthetic characteristics
which make the original piece so unique. the greenish-colored hue of the glass has been maintained, whereby the bottoms
of each dish features the ring of dimples – visible on the normal bottle to avoid slipping – and is stamped with the brand’s logo.
‘bottleware’ is produced by glassblowers in the aomori prefecture of japan.
five different dishes have been developed from the recycled glass bottles
detail of the airbubbles
the base of each piece has a ring dimples which are seen on the original contour bottle, integrated as an anti-slip feature
the collection is composed of bowls and dishes
installation view of ‘bottleware’ by nendo at designtide tokyo 2012
image © coca-cola
aerial view of the exhibition in which one side of the space was scattered with crushed pieces of the ‘contour bottle’, the raw material for the tableware collection
image © coca-cola
the classic coca-cola ‘contour bottle’ for which the pieces are based and made from
image © designboom
pieces of the coca-cola contour bottle waiting to be melted and blown into new table
from coca-cola bottle…
each piece is made by the glassblowers in aomori prefecture, japan
characteristics of the original contour bottle such as colour and dimpling are maintained in the new tableware designs
‘bottleware’ in use