POPULAR TODAY DESIGN

futurebrand: american airlines rebrand
jan 17, 2013
futurebrand: american airlines rebrand


american airlines have unveiled a new brand image that will roll out from today

 

futurebrand have rebranded american airlines, their new ‘flight symbol’
will replace the celebrated 1968 massimo vignelli design.

 

 

 evolution of the american airlines logo

 

 

the evolution of a true american icon
american airlines is one of but a handful of brands considered true american icons.
strong and proud, its silverbirds are fixtures in the sky, and its namesake sense of
possibility inspires deep loyalty. today, the company’s also invested in that most
american of ideals: progress.

 

american recognized it was time for a new look to better reflect the progress of its
multi-year journey towards modernizing the airline and its customer experience.

 

 

 

the new look, the next step in american’s overarching transformation is inspired
by the company’s heritage and incorporates colors and symbols universally associated
with american. a reimagined logo, called the ‘flight symbol’ evokes the star, ‘A’,
and iconic eagle of american’s past, all brought to life in refreshed shades of red,
white and blue. together, they reflect a more modern, vibrant and welcoming spirit.

 

the logo also debuts alongside a boldly reimagined livery. with proud stripes and
a timeless silver body, the livery expresses american’s origins but also the spirit
of modern america: innovative, progressive and open to the world.

 

 

the new wordmark with the ‘flight symbol’

 

 

the ‘flight symbol’

 

3D model of the the ‘flight symbol’

 

 

the new AA livery sees the logo removed from the tail and red and blue stripes introduced

 

how the old tail (left) compares with the new design (right)

 

 

new logo applied to the famous silver planes of AA

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library