gianfranco setzu: love less (dieter rams parody)

gianfranco setzu: love less (dieter rams parody)

‘love less’ by italian designer gianfranco setzu is a sticker project celebrating dieter rams, pioneer of minimalism. reproducing the designer wearing a white t-shirt with a heart, the sticker is starting to travel all over the world can be customized by whoever chances upon one.

dieter in new york photo by lia turtas

dieter at his own ‘braun servizio clienti’ in milan photo by gianfranco setzu

dieter donated at tate modern in london photo by samuele sulas

dieter in osaka photo by akinori oishi

dieter in madrid photo by diana camara gamero

if you find a sticker on the street, write in its t-shirt what you love, take a picture with your phone and share it on the facebook fan page ‘i love less.’

designboom has received this project from our ‘DIY submissions’ feature, where we welcome our readers to submit their own work for publication.