greenpeace become david ad campaign
feb 18, 2012
greenpeace become david ad campaign



‘become david and fight against goliath’ ad campaign for greenpeace by draftfcb / lowe group

part of the ‘now david will’ initiative by international independent campaigning organization greenpeace,
the ‘become david’ print spread shows david fighting against oil rigs, overfishing, deforestation and air pollution.
the black and white illustrations give an ancient tale modern significance, visually representing the state of current environmental affairs.
the drawings are the work
of german-based artist anatolij pickmann for draftfcb/lowe group and were printed in the
greenpeace newspaper entitled ‘daily david’. 


print ad tackling overfishing 



print ads tackling deforestation and air pollution 

via ads of the world

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