hani douaji makes smiles with trident gum packaging

hani douaji makes smiles with trident gum packaging
all images courtesy of hani douaji

trident xtra care is a chewing sugar-free gum that helps protect teeth and gums in between meals and gives a whiter brighter smile. in order to visually enhance this main feature of the product, hani douaji has created a playful and interactive packaging concept. a range of six designs represents three flavors: cool mint, spearmint, and peppermint. each container has its own masculine and feminine identity featuring an illustration of a mouth with either a thick, dark mustache or luscious red lips. these shapes provide an opening that reveals the pieces as a set of smiling teeth. furthering the personification, the aluminum housing is colored in pink to mimic the gums of a person’s mouth. therefore, the clever use of negative space to an advantage changes the appearance of the creations over time while indicating when it’s time to purchase a new pack.

how it works

a woman holding a set of lips up to her mouth

blister chewing gums

luscious lips

cool mint mustache

spearmint lips

spearmint mustache

peppermint lips

peppermint mustache

the family of packaging

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.