HAWORTH debuts new showroom by patricia urquiola at neocon 2015

HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015

HAWORTH-designboom editorial collaboration:
HAWORTH unveils designs by jasper morrison + patricia urquiola at NEOCON 2015

designboom partners with leading office furniture company HAWORTH on an editorial series that investigates the future of the contemporary office environment and new ways of working. our alliance brings forth insights into the workplace and how it has evolved from something more static, into an active and modular condition.

in this tenth feature, we take a look at HAWORTH‘s presence at the annual NEOCON event in chicago which brings forth product innovation focused on catering to commercial, contract, retail and office environments. 2015 saw HAWORTH unveil a new showroom envisioned by patricia urquiola who has applied a refreshed color palette to the space, providing a vibrant backdrop to introduce a range of new products, including designs by jean-marie massaud, jasper morrison, luca nichetto; and the expansion of urquiola’s previous ‘openest’ collection for the company.

a view of the digital workware wireless surface spanning one of the showroom’s walls

the new HAWORTH showroom breathes life into the work and office experience. as the world continues to become more fast paced and digital, linear shapes and virtual spaces that come with technology are causing people to seek out softer, more inviting spaces that create a balance between the digital and the analog. patricia urquiola‘s scheme explores the changing lines of traditional systems to workspaces, bringing forth an environment that invokes a sense of warmth and comfort.

interior view of the new HAWORTH showroom designed by patricia urquiola

at the heart of the showroom concept is an update patricia urquiola’s ‘openest’ family for HAWORTH – phase II. the expansion of the collection focuses on individual or small group work. phase II offers eight application kits — rather than individual parts and pieces — that enhance privacy and define space in an open environment. the furniture features more integrated power and data capabilities, supporting workware wireless technology. ‘openest – phase II’ has been conceived to help rekindle the energy of social connections, offering a series of inviting spaces that create a refuge for contemplation, or private interactions between team members and employees, to the point that they may even forget they are working in an office.

installation view of ‘openest’ screens and ‘poppy’ seating by patricia urquiola

HAWORTH intuity system which offers intelligent storage systems

HAWORTH suite which subtly hides cords and plugs into a work surface
HAWORTH’s ‘openest’ collection and bluescape — communal digital artistic mural — on show at NEOCON 2015

HAWORTH ‘workware wireless’ installation

updated ‘openest’ work areas
jasper morrison’s ‘orla’ seating for cappellini designed for the HAWORTH collection

jasper morrison’s ‘orla’ for cappellini was among the new products that were introduced as part of the HAWORTH collection at NEOCON 2015. the generous seating is a construction of large, comfortable pillows rounded out by subtle curves. intended to enhance lounge or collaborative areas, ‘orla’ is available for in a wide variety of colors, in different fabrics and leathers, and comes as a swivel or stationary armchair, 2 seat or 3 seat sofa.

jean-marie massaud’s ‘downtown seating’ for poltrona frau

with leather upholstery that fits like a glove, tone-on-tone stitching exemplify the comfort and refined design of jean-marie massaud‘s ‘downtown seating’ by poltrona frau for the HAWORTH collection. the luxe chair ideal for office and visitor use, comes in a president, executive and managerial version, all of which are height adjustable and can be set to five positions, responding to the importance of ergonomics.

luca nichetto’s ‘torei’ low side tables for cassina

‘torei’ has been conceived by luca nichetto for cassina and the HAWORTH collection. a collection of low side tables, the geometric surfaces create a versatile and fashionable accent for any space. the tops are available in solid ashwood or mable, with subtle hollows, and can be configured in an endless number of ways. ‘torei’ which draws its references from the japanese word for ‘tray’, was developed from this idea and the small dimensions and flexible use that these platters serve.

top view of ‘torei’ arrangement

in conclusion, HAWORTH’s offerings at the 2015 NEOCON featured a number of creative solutions for improved workflow and team connectivity, addressing a range of different aspects related to the office space and enhanced productivity.

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