hiroshi fujiwara’s concept store ‘the park-ing ginza’ has been doing business from the parking lot of the SONY building in tokyo’s ginza area since march 2016. the dj-turned-designer’s hip label has now taken its connections with SONY one step further to create a collection that commemorates the tech giant’s most memorable products. the park-ing ginza’s new pieces channel fashion’s insatiable appetite for the past by paying homage to the WALKMAN, the floppydisk, the casette player, and other gadgets that have defined the brand as we know it.

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY G type cushion 

 

 

in both celebration of the tokyo building’s 50th anniversary, and anticipation of its demolition in march 2017, sony took a walk down memory lane with their ‘it’s a SONY’ exhibition. the show looked back at the brand’s most defining products over the last 70 years, and now the company’s retro icons take fabric form in the park-ing ginza X SONY collection. the collection can be found online, and also in the label’s part record store part café, that spans two floors below SONY’s building.

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY P6-30 cassette player pouch

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY TPS-L2 pouch

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY ‘it’s a SONY’ TCD-5 PRO pouch

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY micro floppy disk pouch

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY TCD-D3 WALKMAN pouch

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY K-60 pouch

hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza X SONY collection on show in the car park of the SONY building in tokyo
hiroshi fujiwara park-ing ginza x sony-collection 03-06-2017 designboom
the park-ing ginza SONY collection recreates the brand’s most defining gadgets in fabric form

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