as part of an exhibition of disaster prevention design, id inc has created a showroom of purpose built cardboard boxes. the exhibition — located in the shibuya hikarie building in tokyo — was part of a collaboration between id and AXIS inc and featured a number of g-mark japan GOOD DESIGN award winning case studies on the theme of relief aid and disaster preparation.

id inc good designthe design was a collaboration between id and AXIS inc

 

 

organized under the broad concept of ‘sonaeru design’ (sonaeru is a japanese word meaning ‘be ready’ or ‘prepare’) id inc populated the space with a collection of identical cardboard boxes, used to display the g-mark winning concepts. despite the wide variety of objects and ideas on show, the uniformity of the cubes was intended to help unify and equalize the layout of the space, giving each design as much display space as the next. the cardboard boxes, which dominated every aspect of the showroom, were designed to fit perfectly the items necessary  for an individual to survive for 72 hours.

id inc good design
the exhibition featured a number of good design winning products

 

 

multi-functional and durable, the boxes were elsewhere employed as chairs, tables and makeshift workspaces — proving the material’s usefulness in dire situations. also showing at the exhibition was the ‘paper partition system’ by the voluntary architects network, led by architect shigeru ban. similarly based on cardboard creations, the ‘paper partition system’ uses cardboard tubes and waste canvas to create temporary shelters for those affected by disaster. at the end of the exhibition, id design gifted the cardboard boxes and a disaster survival kit to those that had donated to devastated areas, as well as using the boxes to ship the designs back to their creators.

id inc good design
the uniformity of the boxes equalizes the space, bringing a sense of harmony and simple utility

good-design-award-sonaeru-design-project-designboom-005
‘life armor neo’, a shelter for earthquakes and tsunamis
image © designboom

good-design-award-sonaeru-design-project-designboom-007‘safecast’, a radiation sensor network
image © designboom

id inc good design
the dimensions of the boxes are designed to perfectly store enough materials for a person to survive for 72 hours

id inc good design
craft paper labels fit into the theme, making information sheets look like packing tape


each design is given as much display space as the next


located in the shibuya hikarie building in tokyo

the designs were organized under the broad concept of ‘sonaeru design’, meaning ‘be ready’ or ‘prepare’


also on display was the paper partition system by the voluntary architects network


the system uses cardboard tube and waste canvas to build shelter for those fleeing disaster


the two projects aimed to demonstrate the advantages and durability of cardboard

good-design-award-sonaeru-design-project-designboom-012
how to install the partition
image © designboom

 

project info:

 

client: japan institute of design promotion
designer: axis inc. (eiji yoshida) id inc. (seiji oguri, yohei oki)
constructor: hiroshi iguchi
photographs: norihito yamauchi
date: october 28 – november 3
place: shibuya hikarie 8/court, cube 1,2,3

 

 

 

 

good-design-award-emblem

 

the GOOD DESIGN award was founded in 1957 by the japanese ministry of international trade and industry and is hosted by the japan institute for design promotion. the ‘g mark’ emblem reflects comprehensive design values and principles that aim to enrich lives, industries and society.

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

     (9 articles)

     (80 articles)

     (10 articles)

    design news