ideo arquitectura adds undulating pink canopy to madrid pastry shop
ideo arquitectura adds undulating pink canopy to madrid pastry shop
feb 19, 2016
ideo arquitectura adds undulating pink canopy to madrid pastry shop


ideo arquitectura adds undulating pink canopy to madrid pastry shop
all images by miguel de guzmán / courtesy of ideo arquitectura

 

 

 

at the heart of the historic city of alcalá de henares near madrid, local firm ideo arquitectura has renovated a 150-year-old plot as a colorful, contemporary bakery. the aged characteristics of the original site are maintained and enhanced with an artistic installation that spreads across the ceiling, suspended above customers as they shop and eat. comprising more than 12,000 pink-painted wooden sticks, the display complements the surrounding brick walls while adding a playful yet polished personality to the overall space. 

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-05v
the bakery is located at the heart of the historic city of alcalá de henares

 

 

 

as part of the project brief, the client, ‘pan y pasteles‘ required only the presence of pink and the use of their corporate image. this allowed ideo arquitectura the freedom and flexibility to invent an identity for the chain’s third retail space.

 

as this shop’s main feature, the team, led by architect virginia del barco, simulated an indoor coral reef, whose ‘tentacles’ undulate from the entryway to the edge of the site. at slightly varying heights, the wooden poles seem to oscillate, drawing visitors towards the rear of the space. alongside the interior canopy, the studio designed the light fixtures, which mimic the tubular shape of the installation, along with tables, stools, shelves and bar.

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-08
the design simulates an indoor coral reef, whose ‘tentacles’ undulate from the entryway

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-09
the studio also designed the tables, stools, shelves and bar

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-04
the aged characteristics are maintained and enhanced by the artistic installation

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-01
the installation is suspended above customers as they shop and eat

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-06
more than 12,000 pink-painted wooden sticks add a playful yet polished personality to the overall space

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-02
the studio designed the light fixtures, which mimic the tubular shape of the installation’s main elements

ideo-arquitectura-madrid-bakery-art-installation-strawberry-sticks-designboom-07
the undulating nature of the wooden poles draws visitors through to the back of the shop 

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