immersive monumental installation 720° by ron arad
aug 16, 2012
immersive monumental installation 720° by ron arad


installation view of 720° by ron arad in the israel museum’s billy rose art garden
image © haim yafim barbalat
image courtesy of the israel musem, jerusalem and the jersualem season of culture

israel museum and the jerusalem season of culture showcases israeli designer ron arad’s ‘monumental installation 720°’.
the immersive piece is a 360 degree screening of video art and projections in the center of the museum’s isamu noguchi-designed
billy rose art garden, made up of 5,600 silicon rods suspended from a height of 26 feet (8 meters) to form a circle.
the audience is able to experience the film screenings from both inside and outside the structure, featuring work by prominent
multi-media artists such as mat collishaw, ori gersht, christian marclay, and david shrigley, as well as exclusive performances by
israeli performers and performance artists.

james s. snyder, anne and jerome fisher, director of the israel museum commends the installation:

‘we are always experimenting with new ways for our visitors to interact with great works of art in the Museum’s unique landscape and setting,
ron arad is one of the leading figures in art and design to emerge from israel’s current generation, and we are delighted to provide him with our
very special venue for this monumentally engaging work. we look forward to enjoying our audience’s spontaneous interactions
with and responses to it.’

itay mautner, the jerusalem season of culture’s artistic director says:

‘I am thrilled to be able to partner with the israel museum to bring this unique installation by ron arad to israel as part of the jerusalem
season of culture, when you see 720° in jerusalem, it’s completely different from what audiences saw in london at the roundhouse,
both in its concept and its context. by bringing the installation outside, the work becomes a part of jerusalem’s landscape,
changing both the skyline of the city and the feel of the installation. it has a uniquely jerusalem flavor.”

720° will be showing in the israel museum’s art garden from august 16 through September 5, sunday through thursday
evenings from 8:30 p.m. – 11 p.m., and on saturdays from 9 p.m. – 11 p.m. the evening will be made up of two screenings of
an hour-long video loop, interspersed with two fifteen-minute surprise performances.
720° is just one of a wide variety of compositions that ron arad has conceived, you can learn more about them in an interview
by designboom here.


the immersive piece is a 360 degree screen made up of 5,600 silicon rods suspended from a height of 26 feet
(8 meters) to form a circle
image © tom higs


image  © tom higs


the audience is able to experience the film screenings from both inside and outside the structure, featuring work by prominent multi-media artists
image © tom higs


the installation is presented by the israeli musem and the jerusalem season of culture
image © tom higs


image © tom higs


installation view of 720° by ron arad in the israel museum’s billy rose art garden
image © haim yafim barbalat
image courtesy of the israel musem, jerusalem and the jersualem season of culture


installation view of 720° by ron arad in the israel museum’s billy rose art garden
image © haim yafim barbalat
image courtesy of the israel musem, jerusalem and the jersualem season of culture


installation view of 720° by ron arad in the israel museum’s billy rose art garden
image © haim yafim barbalat
image courtesy of the israel musem, jerusalem and the jersualem season of culture


installation view of 720° by ron arad in the israel museum’s billy rose art garden
image © haim yafim barbalat
image courtesy of the israel musem, jerusalem and the jersualem season of culture


installation view of 720° by ron arad in the israel museum’s billy rose art garden
image © haim yafim barbalat
image courtesy of the israel musem, jerusalem and the jersualem season of culture

a timelapse video of the screen being installed

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