incubators by verbatim

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incubators by verbatim

May 10, 2011

first image
'incubators' by verbatim at milan design week 2011
image © designboom

at milan design week 2011, japanese brand verbatim exhibited the capabilities and characteristics of their latest OLED
technologies in 'incubator'. divided into three sections, the installation featured a progression of varied and increasingly
encompassing environments that looked to provide visitors with a multi-sensory experience of light and sound.
each space, which drastically differs from the last, aimed to develop a resonating atmosphere that entices the viewer in a
new and innovative way.

inside the third incubator
image © designboom

in the third and most impressive environment, two large luminaries dominate the space, their cubic geometric forms
reflecting around the mirrored room. each pendant - one hanging, one standing - consists of thirty OLED lights that are
individually wrapped in traditional japanese paper. shifting between various shades of bright and diffused colors,
the panels respond to the surrounding environment as they synchronize with music and human activity.

detail of OLED's covered in japanese paper
image © designboom

reflection of the main pendant
image © designboom

multi-colored pendant
image © designboom

reflection around room
image © designboom

positioned between the entrance and the prominent mirrored space was the second incubator which houses twenty-five
identical pillars. each housing an individual touch sensitive OLED panel, the simple but effective installation featured a
continually changing atmosphere of light and sound that gently snakes through the small dark room. a multitude of colors
and combinations illuminate the tunnel-like space, corresponding to both music and the curiosity of each visitor.

inside the second incubator
image © designboom

rainbow of changing OLED panels
image © designboom

touch-sensitive panels would change colors when visitors interacted with them
image © designboom

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infiniti digital art competition
currently, designboom in collaboration with INFINITI is offering an international competition
asking participants to design spectacular or interactive digital artworks,to be installed and displayed
throughout europe. participation is open to applicants from every country in the world: to professionals,
students, vjs, and design-enthusiasts.

registration is free and now open, through july 8th, 2011.
for more information about the competition and how to register, click here.

jayme db

05.10.11

milan design week 2011 (214 articles)

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