CURVED VISIONS, the second edition of the INFINITI DIGITAL ART COMPETITION, is now open!
click here for the new call-for-entry,
or continue reading below for information about the first competition, INSPIRED PERFORMANCE.
INFINITI DIGITAL ART COMPETITION - INSPIRED PERFORMANCE
INFINITI DIGITAL ART COMPETITION
participants are asked to design
- an interior installation piece
- and/or digital artwork for a building facade
to become the unforgettable star of showroom opening events throughout europe,
artworks will bring new ideas and emotions to visitors.
the INFINITI DIGITAL ART COMPETITION will take place over the course of one year.
each of three entry periods focuses on one element of the INFINITI brand,
which your creativity will transform into the theme of an innovative or interactive installation.
what will the winning creations look like? your capabilities and imagination will decide.
submissions may take the form of interactive digital installations or sculptures,
visual projections on INFINITI’s buildings, 3D mapping experiments, or other exciting new media works,
you will be able to use Microsoft Surfaces if you want.
we encourage artists to submit projects that include both a design intended for exterior projection,
as well as one for interior installation, but submissions may also be composed of just one of these.
the use of digital media should be fundamental to the artwork: submissions that use video projection
only as a mean to display print or physical works will not be considered relevant.
02 - registration
registration is now open; please fill out the form.
you may submit your design at any time after registering.
team submission are welcomed, but please register with one name only.
when submitting your design you will have the opportunity to list all team members' names.
registrations are closed
03 - awards
there are two categories for creations: exterior and interior display.
for each theme, the jury will shortlist 3 exterior creations and 3 interior installations,
sourced from 3 to 6 artists.
each shortlisted project will be installed at several showroom opening events, in amongst the hottest cities
across europe. the public attending the events will be deciding the winner, a
nd online voting will be organised..
the INFINITI DIGITAL ART COMPETITION consists of three themes over the year-long period,
hence 3 winners. each of the three winners will receive a prize of 10,000 euro.
as always, designboom will publish an exhaustive results report.
04 - jury
a jury composed of design and arts professionals, advertising agencies, experts related to the theme of the competition,
and top automotive professionals will select the best creations, to be showcased during the INFINITI showroom opening events.
the jury for the first theme of the competition will be composed of:
- adrian newey, chief technical officer, RED BULL RACING
- yeoh gh, creative director, SUPER NATURE DESIGN
- birgit lohmann, co-founder and editor-in-chief, designboom
- jean pierre diernaz, marketing director, INFINITI europe, middle east, india, and africa
each opening event will be streamed live to the web.
following the event, visitors to the showroom will vote online for the winner of this round
from among the shortlisted entries they saw on exhibition. the overall winner for the theme
can be chosen based on an exterior project, an interior creation, or a work that combined the two.
05 - design criteria
each participant’s project will include either one or two creations to become the star of INFINITI showroom opening event.
it is recommended that submitted projects include both a design intended for interior projection, as well as one for interior installation,
but projects composed of either only an exterior or only an interior piece will also be considered.
acceptable project formats include interactive sculptures; video, image, or flash projections;
processing or max applications; or other digitally-mediated works that address the competition's themes.
the digital works may be supported by physical material (sculptures, the showroom cars, furniture, painting, electronics,
showroom floor or ceiling, screens, etc), and may use any of the standard elements on INFINITI's european showrooms.
time-based entries should have a maximum length of 2 minutes.
we welcome projects that combine a number of different media and approaches
(2D, 3D projections, sculptures, video mapping, holograms, film projection, music, etc)
please keep in mind that your works will be installed and managed by a third party, and thus should be both easily
assembled and cost effective. projects that are too expensive or difficult to produce will not be realized
and thus cannot advance to the second stage of the competition, even if they are originally selected
by the jury as winning designs.
the winning formula will be clearly linked to INFINITI’s DNA
and will express the theme of the competition: INSPIRED PERFORMANCE.
conceptually or physically, INFINITI cars should be in some way the heroes of the creation.
of course, the most impactful projects will achieve a mix of innovation and interactivity,
generating an emotional response in those who experience the work.
projects may take any form, as long as they address in some way the idea of INSPIRED PERFORMANCE.
INFINITI has provided a library of images and videos that participants can use
either for inspiration for their project or to include within their entry.
for INSPIRED PERFORMANCE: has just been extended to july 10th at 12pm your local time
07 - submit your entry / entries
participants can submit concepts that are not fully developed but close to final execution.
these concepts can be presented via a story board or via a video.
between the submission deadline and the first showcase there will be 2 months during which the selected shortlisted
participants will be able to fully develop their idea and produce / realize their installation.
if you are entering more than one work, please submit each work separately.
for each submission, you will be requested to supply:
1. up to 6 files (images and videos) for uploading to designboom
images or a composition of images of your project.
image size: 818 pixels wide.
to upload your images please use only .gif or .jpeg files
at 72 dpi in RGB color mode. maximum 200 kb each file.
video clips: we accept flv or swf files only. 818 pixels wide. maximum file size 10MB.
the entry submitted is a low-res version of your original work.
please note that high-resolution image(s) /video will be requested if your work is shortlisted.
broadcasting of the shortlisted entries will require HD files, 1920 x 1080, non-compressed (mov, avi, etc.)
3. statement of acceptance of the competition guidelines
projects participating to the competition, must be original works.
projects must be free from copyrights and any kind of obligation.
the design shall not in any way infringe on any third party’s right,
including but not limited to copyright, logos, trademark, trade names,
or other proprietary rights of publicity or privacy.
only entries with a declaration of authorship are accepted.
(when submitting your design you will be asked to tick a box of declaration)
submissions are closed
INFINITI cars offer a uniquely exhilarating and invigorating performance.
our cars are designed for drivers to enjoy, offering them the possibility to overcome their limits.
INFINITI’s power has a unique feel. it starts soft and delicately, gradually delivering an increasing
quantity of power that gives the acceleration the feel of endlessly increasing G's.
INFINITI’s technology is a discreet presence that provides all the support a driver may need while
letting him concentrate exclusively on driving performance, freeing him to be uniquely inspired.
and the same is true for our design. shiro nakamura, INFINITI’s senior vice president of design,
always stays true to his idea that the most beautiful and high-performing design can be achieved
through simplicity. 'everything starts with a single line' is his firm belief.
where do you draw inspiration to perform and create something unique?
INFINITI. a new approach to cars