interbrand worked with the sochi olympics committee on the branding for the 2014 winter games which will be held in the russian city. the system is made up of a web address logo ‘sochi2014.ru‘ and a blue and white ‘snow crystal pattern’.

interbrand: sochi winter olympics 2014 branding

here’s text from the sochi 2014 website:

 

‘sochi2014.ru’ is the first olympic emblem that also forms a web address, creating a ‘digital’ games logo.  it has been designed to actively encourage dialogue between russians, nations and winter sports fans – particularly youth – facilitated by sochi 2014’s online platforms. the ‘.ru’ component is russia’s web-domain address and signifies that sochi 2014 is an olympic winter games hosted by a whole nation, as well as the black sea sub-tropical city of sochi.’

 

‘the emblem reflects how the 2014 games will be accessed through PC screens, PDAs, mobile phones, televisions and other devices, in line with ever-improving internet reach, increased bandwidth and the adoption of new technologies. the olympic rings sit large and in color to leave no doubt that this is a symbol of progress for the olympic movement.’

 

‘the opportunity to change the colors and inner-design of the rest of the emblem encourages people to express themselves, with some anticipated to transform it using traditional images, while others will take an ultra-modern approach. the mirror of ‘sochi’ and ‘2014’ reflects that sochi is the meeting point between the sea and the mountains.’

interbrand: sochi winter olympics 2014 branding

interbrand: sochi winter olympics 2014 branding

interbrand: sochi winter olympics 2014 branding

interbrand: sochi winter olympics 2014 branding

interbrand: sochi winter olympics 2014 branding

interbrand: sochi winter olympics 2014 brandingthe new sochi 2014 paralympic games brand will be launched later in december 2009.

more information can be found here

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