jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch

jessica stoll rethinks big mac packaging as a portable purse, pocket and pouch
all images courtesy of jessica stoll

industrial designer jessica stoll has reimagined the messy mcdonald’s meal experience by dreaming up a clever packaging system and solution — fit for children and adults alike.

the tri-purpose purse, pocket and pouch allows consumers to carry the meal with handles, fold its sides to eat easily while seated (in a car, for example), or stand upright at a table. the redesign brings together both the burger and fries into one form created with a single die cut, where the two edible counterparts fit snugly into equivalently-sized compartments of a two-sided carrier. by seamlessly transitioning from a square to wedge shape, the package solves both portability problems and haphazard car eating. an updated graphic system for the box and burger sleeve is printed on a natural, recycled material that mimics the cardboard mcdonald’s currently uses.

the package stands upright on a table

a handle optimizes the package for portability

a burger sleeve and fit snugly into the two-sized box

a burger can be enjoyed from one end of the box

the wedge-shaped design fits between the legs while eating in the car

early sketches indicate the design process

an animation illustrates the three variations of use