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karl lagerfeld: an authentic eye on the cassina collections
original content
mar 09, 2013
karl lagerfeld: an authentic eye on the cassina collections


aspen sofas by jean-marie massaud
photo by karl lagerfeld for cassina

 

 

for the first time in his career, karl lagerfeld has collaborated with a furniture company, cassina, creating a series of photographs which celebrate the italian brand’s 85 years of existence. on this occasion, the fashion designer selected a grouping of historic and contemporary pieces from the cassina archive, including works by le corbusier, charlotte perriand, gerrit t. rietveld, charles rennie mackintosh, gio ponti, vico magistretti, jean-marie massaud, and piero lissoni, to name a few, and captured ‘portraits’ of them — his own personal interpretations of the furniture objects, positioning them in conversation, focusing on details, arranging them to form graphic compositions… expressing them as unusual and mysterious, without betraying their original identity. the prints, whose production have been executed by gerhard steidl, are on show in the ‘an authentic eye’ exhibition at cassina’s showroom in paris until sunday, march 10th 2013.

 

I had never ‘worked’ on this kind of project. to visually reinterpret examples of perfect design is completely new for me, and therefore stimulating, exciting even. I am also a fan of the cassina ‘productions’ (…). my first ‘order’ was the famous chaise-longue by le corbusier, pierre jeanneret and charlotte perriand in the 60’s…‘ – karl lagerfeld

backstage video capturing karl lagerfeld photographing the cassina collection
video courtesy of cassina

aspen sofas by jean-marie massaud
photo by karl lagerfeld for cassina


tre pezzi wool armchairs by franco albini
photo by karl lagerfeld for cassina

portrait karl lagerfeld with 699 superleggera chairs by gio ponti
photo by karl lagerfeld for cassina 


699 superleggera chairs by gio ponti
photo by karl lagerfeld for cassina 

karl lagerfeld backstage, preparing the setting for the photo shoot of veliero bookcase (franco albini) and 699 superleggera (gio ponti)
photo © olivier saillant

cassina paris exhibition
photo © alexis narodetzky

willow armchair and hill house chairs by charles rennie mackintosh
photo by karl lagerfeld for cassina 

zig zag chairs by gerrit thomas rietveld
photo by karl lagerfeld for cassina


LC2 armchairs by le corbusier (pierre jeanneret and charlotte perriand)
photo by karl lagerfeld for cassina

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