'another day, another adventure' for mini
all images by anthony maule, digitally enhanced by karlssonwilker
clothing by jaeyon lee
'another day, another adventure' is a website, road-trip, and dual magazine feature created through a collaborative effort
between new york-based creative agency karlssonwilker, matter magazine, dazed + confused magazine, and mini cars
to celebrate the launch of mini's new coupe.
a twelve-paged fashion editorial was developed by dazed + confused and mini for dazed's publication as six young london-based
fashion designers including jaeyon lee, paul stafford, shaun samson, steven tai, ziyeon kim, explored the idea of a 'new day,
new adventure' through textile manipulation. the photographic project, shot by anthony maule and digitally altered by
karlssonwilker inc, combined the aesthetics of mini and the fashion designers by digitally enhancing the futuristic clothing
through layering 3D CAD images of the new coup with their wearable creations. the finished pieces celebrate the new car design by
blending images of the real and unreal in a futuristic landscape.
clothing by paul stafford
similar to the conceptualization of the mini, paul stafford experiments with the volume and structure of his garment,
giving a simultaneously smooth and voluminous effect to his creation.
clothing by steven tai
steven tai was influenced by the shape and layering of post-it notes he had placed to denote passages in a book. he recognized
the textural and structured quality the thin object had when layered with more paper and hoped to build his clothing in the
clothing by ziyeon kim
clothing by tomislav mostecak
clothing by shaun samson
video by santiago arbelaez