LEGO tattoo pilot pen ads LEGO tattoo pilot pen ads
jul 29, 2010

LEGO tattoo pilot pen ads

lego tattoo ad campaign showcasing the extra fine lines of pilot hi-tec-C 0.25 mm pen

widely published, we too cannot resist to feature the tattoo enhanced LEGO mini-figures by 2010 cannes award winning advertising agency grey from barcelona. the goal of the campaign was to showcase the superthin lines of the pilot extrafine pens (also known as pilot hi-tec- C gel pens), made by pilot of japan and available in the US from online retailer jetpens.

the lego tattoos ads were developed by art director jose miguel tortajada, oscar amodia, dani páez, copywriters jürgen krieger, joan mas, luke sholer, photographer gonzalo puertas, illustrators diogo dutra and malen feliz.

lego tattoo ad campaign

lego tattoo ad campaign

lego tattoo ad campaign

lego tattoo ad campaign

lego tattoo ad campaign

via geekologie, creative awards, flavorwire, escapist magazine, the inspiration room

  • sorry, yes,
    we forgot to open the discussion area.
    open for comments now!

    fiona/designboom says:
  • me parece una aberración utilizar un juguete como lego (o cualquier otro) para incentivar en los niños los tatuajes !!!!!!!!!!!

    roky says:
  • this is just awesome!!!

    very original, very intelligent and absolutely artsy.

    @roky – using toys to make kids realize that tattoos are a genuine form of art is just an amazing idea, imho.

    120kbps says:
  • 120kbps
    I think you’ve slightly missed the point.
    Wtf are you talking about? Do tattoo’s struggle with a bad rep with the under 7s?
    Great ad though.

    barry big balls says:
  • NICE!

    the tipe of lego that you are using represents a generation from de 80’s 90’s, they are right now, older enought to make their desicions

    AL says:
  • Simplemente Genial!!! 😀

    Lala Cadena says:
  • Awesome ! I love it !

    Kkristen says:
  • Great Great Great

    DaHu says:
  • São idéias como estas que podem ser consideradas geniais e muito criativas. Muito legal. Um dia terei idéias assim. Sei que trata-se de uma campanha publicitária, mas imagine se estes mini tatuados fossem oferecidos como souvenier com o desenho da tatuagem fiel de pessoas recém tatuadas? Imagina comercializar um brinquedo clássico para adultos, por exeemplo, na galeria do rock em São Paulo? Incrível. Parabéns.
    **
    These are ideas like these that can be considered brilliant and very creative. Very cool. One day I will have ideas as well. I know this is a hype, but imagine if these were offered as mini souvenir tattooed with the tattoo design of the faithful people newly tattooed? Imagine selling a classic toy for adults, for example, in the gallery of rock in Sao Paulo? Incredible. Congratulations.

    powerblack.com says:
  • I like the teeth!

    Andre says:
  • awesome

    Vitaly says:
  • these were never drawn on.

    r ad says:
  • Those pens (Pilot Hi-Tec-C) are available at JetPens: [url=http://www.jetpens.com/index.php/cPath/239_284]JetPens[/url]. They’ve been around for a while, but that was a creative marketing idea to draw on lego figures. Uni-ball also did one with [url=http://www.jetpens.com/product_info.php/cPath/239_61/products_id/429]rice[/url]

    Lily says:
  • The way I see it these ads are for Pilot, not for Lego, and therefore not addressed to children.
    It’s a clever way to make the point about precision and the fact it works on plastic.
    Like it

    Claudio says:
  • Fabulous! Who will be the first to get a tattoo of one of your tattooed figures?

    Meli says:
  • Lego with a tramp stamp! noooooooooooooooooooooo!

    alex says:

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