butter! better! – a convenient way to take churned goodness on the go

butter! better! – a convenient way to take churned goodness on the go
all images courtesy of yeongkeun jeon

for the third year in a row, designboom co-hosted the LEXUS DESIGN AWARD which stands to provide an opportunity for young innovators to showcase their works, while receiving feedback from world renowned professionals in the area of design. 2015 saw more than 1100 applicants from 72 countries, respond to the theme of ‘senses’ culminating in a variety of original ideas.

among the shortlisted entries is ‘butter! better!’ — a new and convenient way to take buttery goodness on the go. conceived by korean designer yeongkeun jeong, the disposable packaging design stands as a single serving of the creamy, churned goodness, whose pull-back seal also functions as a knife, saving you the hassle of bringing cutlery around with you.

‘butter! better!’ packaging by yeongkeun jeong

yeongkeung jeong on the design’s conception:
‘I wanted this product to satisfy people both sentimentally and emotionally. this runs parallel to my belief that eating is not just a behaviour to achieve satiety, but involves all the senses. I set about to achieve this by thinking about how the product could appeal to various people.

the idea for ‘butter! better!’ came to me when I was on a picnic with friends. it was a really lovely day and we were sharing food, drink and each other’s company when I realized that I had forgotten to pack a knife with which to spread the butter.  although eventually being able to see the funny side of trying to spread butter with a floppy foil lid, I realized that this could be simply remedied with a small change to the lid of the packet. one product that combined both butter and knife would be functional and appealing. as I considered how to improve a long-standing and well known product, I became aware that modernizing the design at the same time would enhance and change an everyday food item – bread and butter – into something much more special.’

the seal of the single serving of butter also functions as a knife

the design eliminates the need of having to carry cutlery around with you

the packaging comes in a variety of colors

single servings of butter

detail of the logo treatment