lg2boutique: boris ice tea branding lg2boutique: boris ice tea branding
aug 06, 2012

lg2boutique: boris ice tea branding

boris ice tea branding by lg2boutique

canadian studio, lg2boutique have redesigned the identity and packaging for the boris ice tea brand.

boris ice tea branding by lg2boutique left: lemon character ‘reminiscent of an eccentric english man’ right: ‘youthful’ female peach character

every flavour has a unique personality that is reflected in the packaging for this new family of alcoholic iced teas by boris. the first one, lemon, is reminiscent of an eccentric character from england with a classic look, inspired by tea.

the second, peach, highlights the feminine side and features a woman with flowing locks to remind us of the fuzz on the fruit. each package is rendered in a fluorescent colour palette based on the attributes of each fruit.   ‘as always, it was important for us to make sure boris ice tea would stand out on the shelves. alcohol ice tea is an exciting new niche in the quebec market, and we knew that some american brands were going to jump on the bandwagon.

with that in mind, we wanted to create a concept that was going to distance itself from what the others might do and develop a look that consumers would associate with the boris brand.’ – claude auchu, creative director, lg2boutique

boris ice tea branding by lg2boutique – multipack boxes

boris ice tea branding by lg2boutique – lemon bottle and can designs

boris ice tea branding by lg2boutique

boris ice tea branding by lg2boutique – lemon can design

boris ice tea branding by lg2boutique – peach design

boris ice tea branding by lg2boutique – peach bottle and can designs

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