maison martin margiela in tokyo
original content
nov 25, 2010
maison martin margiela in tokyo


‘a wardrobe for men’ by martin margiela
image © designboom

this first maison martin margiela store opened in tokyo in 2000. located in the ebisu area of the city,
the former residence incorporates the offices and sales rooms of kokonoe corp ltd.,
(the joint venture company in charge of the mason martin marginal brand in japan),
as well as a store on the ground floor. in february 2006, the store mores to another location in a former
electrical products factory building, still in the ebisu area. 

during tokyo designers week 2010 designboom visited the shop to view the new 2010 collection,
alongside other iconic products from the fashion house.


image © designboom

for the interior he has continued with his iconographic use of white.  much of the factory’s original interior
components are still intact, preserving the industrial feel of the building. built-in storage units now act as
display cabinets for the maison martin margiela collection.


image © designboom


storage system left over from when the building was used as an electrical products factory
image © designboom


a ‘trestle’ table used for displaying jewelry
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previous version of ‘groupe’ sofa
image © designboom

recuperation, transformation and reinterpretation are the essential concepts of maison martin margiela’s
aesthetic expression. for italian company cerruti baleri‘s
2010 collection he designed the ‘groupe’ and ‘emmanuelle’
furniture pieces which are used to arrange sitting areas within the store.


‘groupe’ sofa for cerruti baleri
image © designboom


a cinema in the store shows videos of the latest collections by martin margiela
image © designboom

a cinema within the store houses vintage theatre chairs, where people can sit and view the l
atest collections by martin margiela.


in some areas, metal cladding is used to divide the space
image © designboom


a ‘clothes rack’ hanger rack
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floor standing hanger racks are mounted on the wall, to create alternative storage and display areas for the clothes.


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old wooden crates used for display
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display graphics defining the objects on show
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a pile of foot forms
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‘tabi candle’
image © designboom

in some areas of the store, wallpaper which martin margiela designed for ENO, cover the walls.
the graphics are suggestive of ‘paint by numbers’. the atmosphere draws on his simple use of black and wall,
with the images depicted looking like the trompe l’oeil walls of a european apartment, showing a fireplace,
doors, carved wood panels…


‘chevalier’ carpet, edition 2010
image © designboom


image © designboom

old suitcases and travelling cases are stacked to create display ‘tables’.


image © designboom


image © designboom


image © designboom


chandelier
image © designboom


image © designboom


image © designboom


image © designboom

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