migliore + servetto architects’ concept store for mondadori in milan
all images courtesy of migliore + servetto architects

 

 

 

milanese firm migliore + servetto architects have completed the concept megastore for mondadori in milan. an innovative, classically italian space, the interior clearly purveys a distinct mondadori experience. highly dense, in books and people, visitors can easily find their way around the multiple floor store — aided by a graphical signage system.

migliore servetto architects mondadori concept store milan italy designboom
level +1

 

 

 

a wide central staircase in mondadori red is the heart of the store, and links the three levels. green and white display and sign elements contrast against the brightness of the stairs. flexible elements, characterized by perforated metal sheet are featured heavily, and do well to give the store an impermanent feel. all elements come together to create a unique space which emphasizes the reason people are there, books, and lets design take a back seat. 

migliore + servetto architects' concept store for mondadori in milan
book selections 

migliore servetto architects mondadori concept store milan italy designboom
signage detail 

migliore + servetto architects' concept store for mondadori in milan
displays and dividers 

migliore servetto architects mondadori concept store milan italy designboom
staircase to level -1

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ground floor 

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stairwell 

migliore servetto architects mondadori concept store milan italy designboom
overview level 0 

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signage  

migliore servetto architects mondadori concept store milan italy designboom
exterior store front 

migliore + servetto architects' concept store for mondadori in milan
graphics on staircase 

 

 

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edited by: nick brink | designboom