london design week: during the 2016 london design festival, MINI and asif khan present the MINI LIVING ‘forests’ installation in shoreditch, london. in our modern urban society where the time in-between work and home are important contact points, these third places help us relax, increase our productivity and invite meet-ups. with this exhibit, located in the freelance-populated east area of the city, new spaces have been created that are tailored to each public visitor’s needs.
the ‘connect’ installation
‘as an urban brand, MINI is well aware of the challenges affecting cities and of the complex ways in which mobility, architecture and the people who live in cities interact,’ explains esther bahne, head of brand strategy and business innovation at MINI. ‘the MINI LIVING ‘forests’ installation reflects our understanding of the ‘creative use of space’ when it comes to shared urban areas. and it sees us continuing the conversation on future city living which we started with the ‘MINI LIVING – do disturb’ installation at this year’s salone del mobile in milan.’
night time traffic past the ‘connect’ space
MINI LIVING ‘forests’ continues the automotive brand’s discussion on future urban society, which first started with the installation at the 2016 salone del mobile in milan, italy. sourcing the japanese idea of ‘shinrin yoku’, meaning forest bathing, the space engages with every sense to ensure visitors absorb the woodland atmosphere – what you hear, what you smell and even the feeling underfoot. the exhibit utilizes plants as an essential tool for asserting personal space from public zones. by doing so the project offers three ‘themed rooms; connect, create and relax.
the ‘connect’ room’s benches can be transformed into a work table
as the name goes, the ‘connect’ space invites people to meet up and catch up. whether these discussions are spontaneously or pre-planned, in here, a large table acts as the centerpiece of the room. however, if the visitors want to focus on work, the ‘create’ space is the most ideal place to do so. this zone represents an island of creativity and productivity, where groups can arrange the furnishings as they desire and need. finally, the ‘relax’ space features a wealth of naturally green plants that invites people to sit back, relax and take a much needed break from everyday life.
when inside, visitors get a sense of being inside a forest
the ‘create’ space
architect asif khan and chief lead MINI LIVING oke hauser inside the ‘create’ exhibit
the exhibits are semi-translucent
night time view of the ‘connect’ room
the ‘relax’ space
visitors are invited to climb into the room
inside, a quiet and tranquil environment is offered
luscious vegetation surrounds the public visitors