minnesota vikings 2013 uniform
apr 26, 2013
minnesota vikings 2013 uniform


adrian peterson in the new minnesota vikings uniform

 

the minnesota vikings new NFL NIKE elite 51 uniform for the 2013 NFL season
features a modern representation of viking folklore merged with football culture.

 

 

 

 

 

 

inspiration
the environment in minnesota also served as a foundation for the vikings new design
a harsh yet beautiful combination of land, water and weather. vikings — men of adventure,
strength and exploration — built their ships and tools with a refined craftsmanship
and ornamentation. accordingly, the uniform design features strong simple lines that reflect
 the curves in the bow of a viking ship. the same design lines are seen on ancient viking horns,
which now appear as a shiny accent on the new matte purple football helmets.

 

the vikings color palette stays true to tradition while featuring a refreshed brighter gold
accent that allows the purple to stand out. the unique new numbers and font are reminiscent
of early vikings uniform designs but now feature curved serifs that reflect the bow of a viking ship.
the vikings wordmark is proudly positioned on the front of the jersey.

 

as a reminder to the athletes as they suit up for the season, the inside back jersey neckline
features a simple ornamental design similar to those seen in traditional norse culture.

 

learn more about the design process behind NIKE’s new NFL uniform’s in
our interview with NIKE creative director of football, todd van horne »

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

innovation
designed and engineered from the inside out, the NFL NIKE elite 51 uniform focuses on creating
a system where the baselayer, padding, jersey and pant work in concert. lightweight padding
is also integrated directly into the crucial ‘hit zones’ in the baselayer. new innovations include
integrated flywire technology in the neckline to reduce weight and provide lockdown fit over pads,
increased sleeve articulation for better range of motion, and all-over four-way stretch fabrication
to provide a streamlined shrink-wrap fit.

 

‘I’ve worked closely with nike designers for years to provide input on the way this uniform
should be built. the way a uniform fits really does matter when you’re out there on the field.
I think fans will love the new design – it’s the way a viking is supposed to look.’
adrian peterson, minnesota vikings running back

 

 

 

 

 

 

 

 

 

 

 

 

as the official uniform supplier of the NFL, NIKE provides all on-field, baselayer, sideline
and practice wear for the league’s 32 teams. the new vikings fan jerseys are scheduled
to go on sale april 25 at nike.com, NFLshop.com and vikings.com, and at broader retail locations
including NIKE stores beginning april 26.

 

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

NIKE (100 articles)

product library