minnesota vikings 2013 uniform minnesota vikings 2013 uniform
apr 26, 2013

minnesota vikings 2013 uniform

adrian peterson in the new minnesota vikings uniform

 

the minnesota vikings new NFL NIKE elite 51 uniform for the 2013 NFL seasonfeatures a modern representation of viking folklore merged with football culture.

 

 

 

 

 

 

inspirationthe environment in minnesota also served as a foundation for the vikings new designa harsh yet beautiful combination of land, water and weather. vikings — men of adventure, strength and exploration — built their ships and tools with a refined craftsmanship and ornamentation. accordingly, the uniform design features strong simple lines that reflect the curves in the bow of a viking ship. the same design lines are seen on ancient viking horns, which now appear as a shiny accent on the new matte purple football helmets.

 

the vikings color palette stays true to tradition while featuring a refreshed brighter gold accent that allows the purple to stand out. the unique new numbers and font are reminiscent of early vikings uniform designs but now feature curved serifs that reflect the bow of a viking ship. the vikings wordmark is proudly positioned on the front of the jersey.

 

as a reminder to the athletes as they suit up for the season, the inside back jersey neckline features a simple ornamental design similar to those seen in traditional norse culture.

 

learn more about the design process behind NIKE’s new NFL uniform’s in our interview with NIKE creative director of football, todd van horne »

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

innovationdesigned and engineered from the inside out, the NFL NIKE elite 51 uniform focuses on creating a system where the baselayer, padding, jersey and pant work in concert. lightweight padding is also integrated directly into the crucial ‘hit zones’ in the baselayer. new innovations include integrated flywire technology in the neckline to reduce weight and provide lockdown fit over pads, increased sleeve articulation for better range of motion, and all-over four-way stretch fabricationto provide a streamlined shrink-wrap fit.

 

‘I’ve worked closely with nike designers for years to provide input on the way this uniform should be built. the way a uniform fits really does matter when you’re out there on the field. I think fans will love the new design – it’s the way a viking is supposed to look.’adrian peterson, minnesota vikings running back

 

 

 

 

 

 

 

 

 

 

 

 

as the official uniform supplier of the NFL, NIKE provides all on-field, baselayer, sideline and practice wear for the league’s 32 teams. the new vikings fan jerseys are scheduled to go on sale april 25 at nike.com, NFLshop.com and vikings.com, and at broader retail locations including NIKE stores beginning april 26.

 

  • the only folklore thats comin’ through for me is the all important Nike swoosh

    dbkii says:
  • Oh, Nike. It’s less about appropriate design for a team/their client and more about pushing their own brand. That trend is apparent in their uni-kits and logo design on all levels, pro and college. They can wrap themselves in design speak all they want. If you’re a fan of American college sports, get ready for every other school mascot logo to be front-facing, stylized, ‘bold,’ and ‘powerful.’ Keep stamping them out, Nike, like cheap plastic toys.

    mrbrueck says:
  • LAVENDER!!!! Yum. Just in time for the big “WE’RE HERE, WE’RE QUEER, GET USED TO IT” coming out party scheduled for the Fall Season! Love it!!!!

    Peen says:
  • While the horns are now a trademark of the football team’s identity, it’s silly for Nike to refer to ‘ancient viking horns’ on the helmets. Anybody doing their research would find out that vikings never actually had horns on their helmets, and saying so makes the rest of imagery seem a bit hollow.

    humble comment says:

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