moleskine detour at MoMA store tokyo

inside the MoMA design store in omotesando, a glass tunnel with 50 moleskine notebooksshowcased the imaginations of architects, designers, writers, directors and artists.

visitors were invited to use a pair of white cotton gloves (which were distributed at the entrance) for closer inspection, of the painting, drawing and doodling of famous architects and designers, on the empty white pages of a new notebook.

among the notebooks of japanese protagonists were those of architect kengo kuma, product designer naoto fukasawa, textile designer junichi arai and reiko sudo, muji creative kenya hara to architect toyo ito, anime director mamoru oshii and film director naomi kawase.

launched in 2006 in london, the event has since expanded to notebook exhibitions among native creatives in cities including new york and paris, with tokyo opening last week and berlin scheduled to launch next month.

moleskine notebooks are made by the iconic italian stationery company famous for its sleek black hardback creations, inspired by the role of the notebook among legends ranging from pablo picasso to ernest hemingway.

visitors were wearing gloves , which enabled them to touch the pages of the notebooks showcased in clear boxes

in the center of the MoMA store was a white mesh and perspex rectangular tunnel designed by zetalab image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

image © designboom

the structure blends in with the setting while creating an intimate quiet space inside image © designboom

for raffaella guidobono, the curator of the ‘detour’ exhibition, the notebook is the starting point of something surprising and different in every city where she has staged the show. ‘the idea is to present a selection of ingenious uses of moleskine notebooks as well as the antithesis of what visitors may have thought a notebooks could be.’

for more information visit moleskine