moment design: bao bao issey miyake shop
original content
oct 22, 2010
moment design: bao bao issey miyake shop


‘bao bao issey miyake’ by moment in ginza, tokyo, japan
all images courtesy moment

tokyo-based architecture and design office moment has sent us images of their newly finished project
in ginza tokyo for japanese fashion designer issey miyake. the new shop for ‘bao bao issey miyake
specializes in bags and accessories with their main product being the ‘bilbao’, a handbag comprised
of repeated triangular pieces. the design of the store aims to embody this concept of singular pieces
making a whole and features a display case that utilizes a system of bar-like units.  

able to be reconfigured in many forms and numbers, the detachable units allow for great flexibility
and freedom when it comes to the displaying of products. some components carry a line of lights
underneath to sufficiently illuminate the space without visible wiring or obstructions. by opting for
an adaptable system of shelves rather than the conventional permanent variety, the products themselves
are able to propel and direct the layout of the space.


elevation of display space with bags


without bags


detail of lighting units


lighting from underneath


detail of triangle motif


(left) a number of different configurations
(right) one unit hanger


(left) two unit shelf
(right) three unit shelf


(left) four unit shelf
(right) five unit shelf

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