MWM graphics and attik: london 2012 olympics coca cola branding
jun 13, 2012
MWM graphics and attik: london 2012 olympics coca cola branding


london 2012 olympics coke bottles designed by MWM graphics and attik

MWM graphics collaborated with attik on the coca cola branding for the london 2012 olympics.


graphics applied to cans



following from matt w. moore (MWM graphics)

my role was to create a robust graphic asset library that the good
folks at attik then refined
into a visual identity system (VIS). this VIS was
then passed along to agencies around the world
to work with for their
regional campaigns.

the first phase of art was to create this hyper detailed, abstract rendition
of COCA COLA LONDON 2012. from this master file we extracted dozens of ‘moments’
that became the graphic asset library.


application to bottles


overview of the VIS


various crops and elements of the VIS…

 

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