naoto fukasawa cuckoo clock for isetan living
nov 09, 2009
naoto fukasawa cuckoo clock for isetan living


in a collaboration between japanese department store isetan and association NPO – ‘more trees’
(an organization devoted to the maintenance and conservation of forest and forestation activity
in japan and overseas), designer naoto fukawasa has developed a cuckoo clock, using timber removed
from over-planted forests. the isetan living exhibition consisted of 50 customized interpretations of
the clock, by 50 artists and designers from japan, developed with the hope of presenting a product that
can help make life more fun. 5% of all sales will be donated to forest preservation.

cuckoo clock by naoto fukasawa


50 variations of the theme


explanatory panels


a few examples


isetan window installation shows the cuckoo clock by naoto fukasawa


a view into the exhibition


no 50 by Q-pot, no 51 by sou-sou


cuckoo clock reinterpreted by namaiki

following are some of the clocks:


cuckoo clock reinterpreted by musubi aoki


cuckoo clock reinterpreted by alexander gelman


cuckoo clock reinterpreted by safari inc.


cuckoo clock re-interpreted by kousuke tsumura

the show was part of the designtide program at tokyo design week 2009.

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