in a collaboration between japanese department store isetan and association NPO – ‘more trees’
(an organization devoted to the maintenance and conservation of forest and forestation activity
in japan and overseas), designer naoto fukawasa has developed a cuckoo clock, using timber removed
from over-planted forests. the isetan living exhibition consisted of 50 customized interpretations of
the clock, by 50 artists and designers from japan, developed with the hope of presenting a product that
can help make life more fun. 5% of all sales will be donated to forest preservation.
cuckoo clock by naoto fukasawa
50 variations of the theme
a few examples
isetan window installation shows the cuckoo clock by naoto fukasawa
a view into the exhibition
no 50 by Q-pot, no 51 by sou-sou
cuckoo clock reinterpreted by namaiki
following are some of the clocks:
cuckoo clock reinterpreted by musubi aoki
cuckoo clock reinterpreted by alexander gelman
cuckoo clock reinterpreted by safari inc.
cuckoo clock re-interpreted by kousuke tsumura
the show was part of the designtide program at tokyo design week 2009.