nendo: camper concept stores in madrid + new yorkall images © camper / daici ano

 

 

a new concept for camper’s larger shops follows up on nendo’s original idea of ‘shoes that walk freely through the air’. developed for the spanish footwear company’s small-scale shops in cities like paris and san francisco, the installation faced the consistent challenge of working with high-ceilings. the developments in madrid and new york approach the interior space uniquely – outfitting white resin models of the ‘pelotas shoe’ throughout the wall surfaces. as a result, the displayed footwear from the camper collection catches light pouring through the windows; casting shadows on the walls, and giving the extruding forms three-dimensional texture.

 

 

nendo: camper concept stores in madrid + new york

the store concept follows up on nendo’s original concept of ‘shoes that walk freely through the air’

 

 

nendo: camper concept stores in madrid + new york

the walls are outfitted with extruded white resin models of the ‘pelotas shoe’

 

 

nendo: camper concept stores in madrid + new york

shoes from the camper collection contrast the white resin volumes

 

 

nendo: camper concept stores in madrid + new york

the displayed footwear catches light pouring through the windows, casting shadows on the walls

 

 

nendo: camper concept stores in madrid + new york

installation overview

 

 

nendo: camper concept stores in madrid + new york

detail of the pelotas shoe

 

 

nendo: camper concept stores in madrid + new york

concept sketch