nendo: otokurage for elecom
may 18, 2011
nendo: otokurage for elecom

‘otokurage’ by nendo

‘otokurage’ (in japanese ‘oto’ = sound and ‘kurage’ = jellyfish) are earphones designed by japanese studio nendo
for computer accessories manufacturer elecom.

here, nendo has enlarged the silicon ear caps that cover earphones as a means of hiding the entire device,
to create in-ear headphones which exhibit a soft feel and transparency reminiscent of a jellyfish.
as earphone components are unified into one piece, substituting the color or size of the earcap alters their look completely.
in keeping with the image of a jellyfish floating in water, the packing draws on the form of a PET plastic soft drink bottle.

‘otokurage’ is available in japan at the end of may 2011.

the enlarged silicone caps cover the entire earphone device

up close

variations of earcap colors

substituting the color or size of the earcap changes their look entirely

the forms of the earcaps are meant to remind one of a jellyfish

packaging is influenced by PET plastic soft drink bottles

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