nendo embodies smooth skin with cosmetic containers for shu uemura
all photos by hitoshi iwasaki

 

 

 

to realize the ideal of soft and transparent skin embodied by japanese cosmetic brand shu uemura, nendo has formed the ‘tsuya skin’ collection of containers. the fluid design of the packaging bears minimal grey typography, subtly expressing the product concept of delivering a smooth and creamy texture for the face and body. a rippling surface is delineated by waves that swerve around the circumference and interior of the bottle, reflecting, as nendo describes, ‘the idea that beauty comes from within’.

nendo for shu uemura visualizes smooth skin with cosmetic containers
an undulating wave traverses around the circumference of the bottle

nendo for shu uemura visualizes smooth skin with cosmetic containers
three sizes of the a cosmetic container

nendo for shu uemura visualizes smooth skin with cosmetic containers
small product bottles express the smooth surface of the skin delivered by the product

nendo for shu uemura visualizes smooth skin with cosmetic containers
a dropper tool is included for a cosmetic serum

nendo for shu uemura visualizes smooth skin with cosmetic containers
the fluid design of the packaging bears minimal grey typography

nendo for shu uemura visualizes smooth skin with cosmetic containers
the container subtly expresses the product concept of delivering a smooth and creamy texture for the face

nendo for shu uemura visualizes smooth skin with cosmetic containers
a small tub of cream is packaged in the nendo-designed container

nendo for shu uemura visualizes smooth skin with cosmetic containers
a product from the ‘tsuya skin’ collection with eyedropper tool