nendo: starbucks pop up shop
original content
oct 09, 2012
nendo: starbucks pop up shop

‘starbucks pop-up shop’ by nendo
image © daici ano

japanese studio nendo have conceived the starbucks pop-up shop in tokyo known as the ‘starbucks espresso journey’ where patrons
are able to learn more about lattes, cappuccinos and cafe mochas – or any other caffeinated preference! the space was designed to
reflect a library setting – walls lined with rows upon rows of bookshelves encouraging visitors to freely explore the area.
the books were also specially designed for the cafe via color-coded covers – nine shades each representing a different espresso drink.

customers are able to browse the literature and choose the beverage that best suits them and then at the counter a book is able to be
traded in for an actual coffee – where they are asked to retain the information that informs them about their choice.

the reverse of the book cover has a perforated insert the shape of tall or short starbucks tumbler which can be used in an initiative
known as ‘starbucks create your own tumbler’. the concept for the pop-up shop was informed by the relationship between reading
and enjoying a cup of coffee – fusing the two pleasures to create an interactive cafe experience.

the space was designed to reflect a library setting
image © daici ano




visitors are encouraged to freely explore the area
image © daici ano




the books were also specially designed for the cafe via color-coded covers
image © daici ano




the books were also specially designed for the cafe via color-coded covers representing each coffee type
images © hiroshi iwasaki




the exterior of the cafe
image © daici ano

comments policy
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

nendo (178 articles)

product library