neretin stas imagines intimate care product packaging that reacts to human touch

neretin stas imagines intimate care product packaging that reacts to human touch
all images courtesy of neretin stas

russian product designer neretin stas has created an interactive packaging concept for a cosmetics and intimate care products brand. the containers reflect the character of what its used for, standing naked before the user, with a tender skin color and soft curves that resemble the human body and flesh. when touched, the packages will timidly glow right where the contact was generated, thanks to a thermochromic paint coating that makes it sensitive to heat, therefore reacting to human touch.

the containers reflect the character of what its content is used for with flesh and lumps

the packing collection includes a tube, a cup, and a little bottle, and reflects on the idea of intimacy by showing an ability to feel shame or pleasure. it’s reaction ranges from innocence to embarrassment and how neretin stas says, ‘be gentle with this package, it is very shy.’

on the left one bottle standing still while the one on the right reacts to the warmth of human touch

the packaging has an organic form that can look surreal 

this flirty effect is made possible by covering the package with special thermochromic paint

the packaging reflects on the idea of intimacy by showing an ability respond to touch

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.