new peugeot logo by BETC design new peugeot logo by BETC design
jan 18, 2010

new peugeot logo by BETC design

peugeot recently unveiled its new logo designed by paris-based BETC design. the new lion has flatter feet and no tongue. it also has a new slimline typeface, which is similar to that used by fellow french car brand citroën (owned by the same parent company, PSA peugeot citroën).

the previous peugeot logo shown left was designed in 1998.

video of the peugeot logos throughout history.

you can read more about the update of the peugeot logo over at brand new.

  • So, presumably Peugeot will be changing their name to Zombie Dinosaur?

    AndyMack says:
  • look like a bear,

    mrneth says:
  • definitely a bear

    mos says:
  • bear is the symbol of recession,
    may be not the most appropriate for a car company

    lina says:
  • bello veramente bello

    luciofab says:
  • did they really pay a designer to do that for them??????

    s. says:
  • Woaaaaaah this is sooooooooooooo bad!! The video is hilarious though.

    toto says:
  • They seemed to have been able to make it look even more static and lifeless than it did before – with the reputation of the electrics in french cars may be that’s appropriate.

    And yes, it’s a bear.

    ghostieman says:
  • so cute! like a little young bear yelling to play with it.

    Ja says:
  • i hate this kind of plastic surgery that big companies have been doing.

    fernando tourinho says:
  • ugly…

    gooz says:
  • oh boy…did they really make that video?

    a.d.k.v says:
  • it looks like a baby cat. so cute. lolol

    Tiago Araújo says:
  • over the last few months you might have [url=http://i.imgur.com/KitWi.jpg] seen this photo [/url] of the peugeot lion vs godzilla
    circulating the web (anyone know the original source?).

    given the popularity of the image you’re likely to see the new lion logo in some other situations
    drawn on the back of dirty peugeots.

    andy says:
  • thats not a bear, its a bearzilla, new species. Whats wrong with you people?

    the last lion sighting was at 0:51 in the video…and even that one…..

    charles says:
  • rally cute and like a cat~

    sisi says:
  • toothless. I think they should have included the tongue back into the design. It really helped to define their symbol

    silicon m says:
  • the new transformers movie trailer…

    xmsb says:
  • me no like!

    Pratish Mepani says:
  • jajaja que ridiculo, cuantas hamburgesas se comio el Leonsito??

    Carla Piombino says:

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