NIKE air footscape magista

 

 

the NIKE air footscape magista combines the iconic NIKE flyknit upper from the magista with the sole of the NIKE air footscape in this latest football / fashion hybrid that continues the experimentation we saw with the NIKE free mercurial superfly by HTM.

 

‘the magista was designed for the creative playmaker on the pitch—one who operates in tight spaces and wants a boot that works as an extension of the foot. says. we looked to bring that same fit and feel to the air footscape magista. everyone wants product that moves with the foot and feels almost like you aren’t wearing anything.’nathan vanhook, NIKE training footwear design director

 

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NIKE air footscape magista – blue

 

this sock-like sensation is achieved primarily through the NIKE air footscape magista’s flyknit upper. flyknit technology seamlessly integrates areas of breathability, stretch and support where they’re needed most, while also reducing waste in the manufacturing process.

 

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NIKE air footscape magista – sole

 

 

for enhanced breathability, the air footscape magista is free of the NIKEskin that provides weather protection in the football boot. however, for aesthetic effect, the tonal swoosh logo is constructed with the protective material. in addition, the shoe’s flyknit upper features the same deep texture that is a signature element of the magista football boot.

 

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NIKE air footscape magista – top view

 

 

to reflect the look of the football boot’s heel, NIKE designers crafted a leather heel counter in the air footscape magista. the juxtaposition of the flyknit and leather materials lends the upper a natural look and feel.

 

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NIKE air footscape magista – black

 

 

this natural feel extends to the outsole, which features an air footscape freemotion tooling. first introduced in 1995, the air footscape tooling was formed to mimic the natural shape of the foot. it was updated to its current air footscape freemotion state in 2010 with NIKE free-inspired siping, which better enables the athlete’s natural motion. an encapsulated air-sole unit in the heel provides added cushioning.

 

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NIKE air footscape magista – top view

 

 

‘the magista is revolutionary in every sense of the word, so we wanted the air footscape magista to feature an element that was quite revolutionary when it came out. the footscape fit that brief, and when you put it together with the magista, you create an undeniably unique look, as well as a very natural fit.’ – nathan vanhook

 

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NIKE air footscape magista – white

 

 

the NIKE air footscape magista will be available in select NIKElab retailers and on NIKE.com/NIKElab in western europe, china and japan from today (january 22, 2015) it will be available in north america from february 15, 2015.

 

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NIKE air footscape magista – top view

 

 

‘if you’ve seen it before it’s been done. you have to be thinking about what’s next. challenge yourself all the time and raise your game constantly. look at what people are doing and try to do something better. hard work pays off and makes talent go a long way. you have to hustle and grind away to achieve anything in design – it takes a lot of effort.’ – nathan vanhook

read our interview with NIKE’s training footwear design director

 

 

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NIKE air footscape magista – sketch

 

 


read our recent interviews with NIKE designers:

 

mark parker »
eric avar »
martin lotti »
tinker hatfield »
tobie hatfield »
paul francis »
nathan vanhook »
matt nurse »
andrew oldknow »
david franklin »