NIKE unveils brazil’s 2014 world cup home kit
all images courtesy NIKE
with almost six months left for the 2014 world cup kickoff in sao paulo, NIKE has recently taken the wraps off the new home kit for the brazilian national soccer team. the kit, which will be worn by the hosts next summer, has combined performance and technology innovations, with updated cultural design cues and environmentally sustainable materials.
by using a combination of NIKE dri-fit technology, the jersey, shorts and socks are capable of regulating player body temperature over the course of match with strategically placed ‘burnout’ mesh and laser-cut ventilation holes. also for the first time in a national team outfit, the fabric used is made from an average of 18 recycled plastic bottles (100% recycled polyester in the shorts, 96% recycled polyester in the shirt and 78% in the socks). to create an accurate fit, designers utilized three dimensional body scans of the entire national team to collect data on the form of the players and identify an updated cut.
the jersey features a new y-neck design, and the brasilian crest has also been updated. a gold colored metallic weave was added to the larger crest, and behind it on the inside of the jersey, lays a printed slogan ‘nascido para jogar futebol’- brasilian portuguese for ‘born to play football’.
the shorts feature the brazilian varsity royal colorway with a white stripe: the center back of the shorts also feature laser vents to aid in cooling and allow for moisture management. the style of the name and numbers are influenced by the typography widely used on brazilian hand printed street posters.
NIKE designers utilized player body scans and their own insights to develop a custom neckline
strategically placed ‘burnout’ mesh and laser-cut ventilation holes
the jersey features micro fine pinholes for moisture management and cooling