nike+ fuelstation at clapham common, london
the new nike+ fuelstation clubhouse is a 384m2 space that was designed in-house by the nike brand to motivate london’s athletic community.
situated on the south side of clapham common, one of the city’s top sporting areas, the goal of the initiative is to bring premium experiences
and services directly to london athletes.
combining design and architecture with sustainable features, the venue includes exterior floors created using raw material made from
recycled athletic shoes known as nike regrind. visuals of runners are diamond cut into the solid steel elements of the exterior forming
a montage of local athletes, while plasma screens on the interior house the nikefuel stream.
the ground floor of the nike+ fuelstation at clapham common is home to the nike+ innovation zone which brings to life nike+ experiences
and allows runners to join nikeplus.com and be part of the world’s largest running community. nikeiD terminals are situated on the first floor.
here individuals are able to design their ideal footwear and apparel with the aid of experienced design consultants, as well as being able to
order products directly via the nikestore.com. there is also a nike+ trial zone where athletes have the opportunity to try out the latest in
nike+ digital sports products for free including nike+ running, football and training footwear; the nike training club app; and nike+ fuelband trials.
the complex offers sportsmen and women one-to-one consultation with real athletes, along with dedicated and free daily nike training club classes
led by nike master trainers.
the exterior features visuals of runners diamond cut into solid steel elements
the clubhouse by night
the complex is digitally enabled connecting athletes to various nike programs
the ground floor nike+ innovation zone
nikeiD terminals where consumers can design their own footwear and apparel
view of one of the displays