NIKE + hotel: the regal basketball court, london

‘the regal’ community basketball court in london, by nike + hotel

NIKE have invested in the redesign of a permanent basketball court in vauxhall, london.

following its impressive transformation of ‘the regal’ nike aims encourage basketball players from an elite level through to novices and new-comers at local schools and community clubs.

as part of the world basketball festival celebrations in brixton, on 30th june, nike wanted to leave a lasting legacy for the sport in lambeth, but with a very distinctive and inspiring twist.

the junckers press dried beech floor is finished in distinctive black oil with HP sport lacquer over the top

designed by hotel together with nike ‘the regal’ features one of the most high-spec and eye-catching courts in the UK. the brand-new junckers press dried beech floor is finished in distinctive black oil with HP sport lacquer over the top and highlighted with basketball-only line markings and ‘the regal’ brand identity in gold. at either end of the court hang the only gold plated hoops and smoked glass backboards in the UK.

the court is also one of very few in the UK with integrated red led lights that are linked to the scoreboard and shot clocks – as seen at professional basketball games. the surrounding walls feature bespoke designed flock effect wallpaper with a subtle basketball motif, alongside a prominent motivational quote from britain’s most successful basketball export, luol deng. the finishing touches include a display of ten unique basketball jerseys celebrating british and international heroes of the game as well as four practice backboards around the court.

offering ‘roll away’ seating for 160 spectators, the space has been designed

as a dedicated basketball centre with the objective to grow the game in london

and the UK. the renovation is just the first step – creating an impressive location

to generate excitement and enthusiasm. however, to truly grow the game nike

has also invested in the appointment of a lead basketball coach to develop

a yearlong   programme of free-to-access clinics, events and training sessions

for schools, clubs and the community. junior williams, himself a former england

and great britain international, will shape the agenda and manage the facility.

simon charlesworth, brand lead for basketball nike UK & ireland said

‘we want to grow the game and what better way to do so than with an

inspirational facility that is centrally located, undercover and most importantly

that provides free access to london ballers.’

for more information about the regal, the programme of events and

how to apply for free access head over to www.regalbasketball.com

at either end of the court hang the only gold plated hoops and smoked glass backboards in the UK

the court is also one of very few in the UK with integrated red led lights that are linked to the scoreboard and shot clocks

a display of ten unique basketball jerseys celebrating british and international heroes.

scottie pippen at the regal launch

a prominent motivational quote from britain’s most successful basketball export, luol deng

luol deng at the regal launch

flock effect wallpaper pattern is stenciled around the court (design by hotel + nike)

sketches of the flock wallpaper pattern…

‘regal’ identity by hotel + nike

— all images © nike