nike kobe 8 system

designboom
nike kobe 8 system
original content
nike kobe 8 system
0

first image
NIKE kobe 8 system
image © designboom

 

designboom was in LA for the launch of NIKE's kobe 8 system. taking into NBA player kobe bryant's game to develop the basketball performance footwear,
the upper is made from an innovative textile - nike engineered mesh (90% mesh) - of which the shoe's lightness - it weights just 9.8 ounces  - can be attributed.
the selected material is tightly woven to offer strength and flexibility to the athlete, while maintaining 360 degrees of breathability. in addition, the no-sew,
synthetic overlays on the toe and lateral quarter panel provide support.

'I’m always focused on improving my game, to perform at my best.  I want my shoes to mimic the speed of my game,' kobe said.
'by shaving fractions off the height and weight, it allows me to play faster with more control so I can maneuver across the court –
I want to feel like I’m moving at the speed of light.'

 

nike kobe 8 basketball shoe
the outsole measures one millimeter
image © designboom

 

kobe wanted the shoe to be an extension of his foot, mirroring his quick performance while staying lower to the ground, and worked together in
close collaboration with NIKE performance footwear creative director eric avar and his team to achieve this. full-length lunarlon midsoles deliver lightweight,
low-profile cushioning, affording greater stability. the one-millimeter rubber outsole combines classic herringbone with a snake scale influenced
traction pattern and uses less rubber than traditional outsoles for lightweight durability and multi-surface traction. a 3D anatomical heel counter provides a sleek,
locked down fit.

'we’re always pushing the limits of kobe’s shoe to be faster, more precise, and to be modern. kobe’s big on being bold, aggressive, provocative and making an impact.
working together, we’re on a never-ending quest for the perfect shoe for him. NIKE engineered mesh creates a dynamic fit that syncs around kobe’s foot
to mimic the natural biomechanics, delivering security where he needs it,' says eric avar.

the footwear features a graphic snakeskin print which not only draws from kobe's on-court alter ego the 'black mamba', but also from the
2013 chinese calendar's animal, the snake.




tongue detail
image © designboom

 

 

 




image © designboom

 

 

 

 

nike kobe 8 basketball shoe
the shoes weight only 9.8 ounces

 

 

 

 

nike kobe 8 basketball shoe
the shoe design is considered an extension of kobe's foot

 

 

 

 

nike kobe 8 basketball shoe
the footwear features a full-length lunarlon midsole

 

 

 

 

nike kobe 8 basketball shoe
kobe bryant and the new kobe 8

 

 

 

 


from left to right: radio host big boy, kobe bryant, nike designers; jeff spanks and erick goto
image © designboom

 

 

 

 

nike kobe 8 basketball shoe
NIKE kobe 8 system

 






kobe 8 system installation at the LA launch of the shoe
images © designboom

 

 

 

 

nike kobe 8 basketball shoe
conceptual drawings and sketches and the mesh upper of the shoe which features a snakeskin pattern
image © designboom







this will be the next available colorway
image © designboom

 

 

 

 

NIKE performance footwear creative director eric avar on the design of the kobe 8 system
video courtesy of nikebasketball

(29 articles)
(72 articles)
0

    comments policy

    tips:
    - to start a new line press enter
    - to create a link type www
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject.
    we hope you'll share this interest and if you know even more about it, please share!
    our goal in the discussion threads is to have good conversation and we prefer constructive opinions.
    we and our readers have fun with entertaining ones
    . designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc.
    (links to the front page of your personal blog or website are not okay).
    unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted.
    and, ...
    yes, spam gets banned.
    no, we do not post fake comments.

    LOG IN VIA

    login with designboom
    login with designboom

    (29 articles)

    NIKE lebron x MVP shoe
    NIKE is celebrating lebron james’s fourth MVP award with a special edition lebron x MVP shoe and a new (read more)
    miami dolphins 2013 uniform
    the miami dolphins new uniform for the 2013 NFL season features updated numbers and fonts that represent (read more)
    minnesota vikings 2013 uniform
    the minnesota vikings new NFL NIKE elite 51 uniform for the 2013 NFL season features a modern (read more)
    jacksonville jaguars 2013 uniform design process
    designboom talks to NIKE creative director of football, todd van horne about the new jacksonville (read more)
    NIKE free trainer 5.0
    taking inspiration from the chinese finger trap, the new NIKE free trainer 5.0 delivers lightweight (read more)

    POPULAR TODAY DESIGN

    foosball table made entirely out of cardboard by kickpack
    the regulation-sized foosball table uses utilizes 100% renewable raw materials for its construction, and >>
    velo—2nd gear: bicycle culture and style
    the book not only explores the function and practical purposes of using a bike, it also presents the >>
    carlo contin: ninna chair for adentro
    wide and generously-sized wooden frames create a motionless stroll through comfort in the leather seat >>
    FAB.com - NYC call out!
    after the success of their disrupting design competition during milan design week, FAB is pleased to >>
    lamborghini egoista for 50th anniversary
    unveiled at the final stop of the grande giro d'italia in sant'agata bolognese, the 600 horsepower >>

    shoes

    joost goudriaan: chocolate NIKE air max
    what might diehard shoe collectors give their partners as gifts to make-up for the money spent on their >>
    jean nouvel: pure sneaker for ruco line
    the footwear marks the french architect's foray into fashion and has been conceived to bring forth the >>
    adidas + google talking shoes by art, copy & code
    using an accelerometer, gyroscope, bluetooth and other technologies, the talking shoe translates sneaker >>
    RUN like ME powered by nike lunarglide+ 4
    the interactive social running experiment combines nike+ and facebook to illustrate how the lunarglide+ >>
    lady pointe shoes for lady gaga
    the 18 inch tall designs are the second highest pair of shoes the japanese artisan has crafted for gaga >>
    SHOW NAVIGATION
    architecture
    design
    art
    technology
    Twitter
    Facebook
    Pinterest
    Rss
    China
    Japan
    Vietnam
    designboom © 2012
    Twitter
    Facebook
    Pinterest
    Rss