NIKE: lunar force 1
NIKE: lunar force 1 NIKE: lunar force 1
dec 17, 2012
NIKE: lunar force 1

NIKE lunar air force 1
image © designboom


the new NIKE lunar force 1 sees the classic sneaker updated with lunarlon cushioning and a hyperfuse construction.

the air force one has been at the heart of street, sport and court culture for three decades.
to celebrate the 30th anniversary of the air force one NIKE has launched several new iterations of the shoe
and opened a pop-up shop, the ‘pivot point’ located in the barclays center, brooklyn until december 23, 2012.


NIKE lunar air force 1
image © designboom


lunar force one
the most significant update of the shoe is the the NIKE lunar force , which is redesigned from the inside out.
lunarlon cushioning in the midsole and outsole features trademark lunarlon beveled ribs, enhancing flexibility
and reducing the shoe’s weight. a NIKE zoom air-sole unit remains in the heel for superior comfort and reactivity.
simultaneously, NIKE’s hyperfuse construction transforms the upper with its unique unibody construction
that fuses three layers —one for stability, one for breathability and one for durability—into one revolutionary,
lightweight composite. in addition, the advanced design’s minimized seams mean less rub, while its distinct
look allows for new embellishments and colorways.


NIKE lunar air force 1
image © designboom


subtle refinements, including a slimmed toe box (reinforced to minimize signs of wear) and trimmed rubber outsole
(cut from seven to five millimeters), further drop the weight of the NIKE lunar force 1 from the original 17.56 ounces
to just 11.7 ounces.  calculated details, like an internal bootie, mean a superior fit without cinched laces.
additional understated distinctions such as a reflective swoosh, underscore the new design while the
classic sneaker’s integrity and signature silhouette remain intact.


the sole of the NIKE lunar air force 1
image © designboom


lunar air force 1 installation at the NIKE offices in NY
image © designboom


NIKE lunar force 1


the ‘family of force’ – five variations of the air force 1 sneaker
image © designboom

family of force
the lunar force one is just one of the new ‘family of force’ – five distinct versions of the shoe that each re-interpret
the design in distinctly different ways:

NIKE af1


NIKE af1
tapping the u.s. presidential plane for its name, the NIKE af1 debuted in 1982. the first NIKE basketball
sneaker with air technology, it looked fresh while delivering a game-changing, comfortable on- and off-court ride.
thirty years later, it remains the pinnacle of street and sport, court and culture.

NIKE lunar force 1


NIKE lunar force 1
propelling the powerful legacy of the NIKE af1 into the future, the NIKE lunar force 1 takes core inspiration
from principles of lightweight, breathability and comfort. a signature lunarlon sole unites with an
air-sole heel unit for unrivaled support and reactivity, while hyperfuse construction further transforms
the sneaker’s trademark style.

NIKE af1 foamposite


NIKE AF1 foamposite
revolutionary in form and function, the NIKE af1 foamposite takes inspiration from both the NIKE AF1
and the organic, firm outer shell of the NIKE air flightposite. composed of a seemingly seamless upper,
the biomechanical sneaker fuses the wearer and its innovative sole—comprising superior cushioning and
an encapsulated air-sole heel unit—into one sinuous silhouette.

NIKE AF1 boot


NIKE af1 boot
boldly taking on the elements, NIKE af1 boots transport the NIKE af1 out of its urban domain into all-weather terrain.
infusing the NIKE af1’s signature silhouette with the protective fundamentals and scooped collar of traditional duckboots,
the sturdy shoes also imbue their supremely comfortable sole with an encapsulated air-sole heel unit and tenacious
grip that tackles any environment.

NIKE af1 downtown


NIKE af1 downtown
the visual inverse of the original NIKE af1, nicknamed the uptown, the NIKE af1 downtown boasts a low-profile
cupsole and streamlined silhouette. lightweight, with an encapsulated air-sole heel unit and discreet phylon
midsole for durability, stability and cushioning, these sneakers may be understated but they claim just as much
street cred as their predecessors.

NIKE af1 comfort


NIKE af1 comfort
uniquely premium in terms of textiles and ride, the NIKE af1 comfort takes innovation and craftsmanship
to the next level. the suede and leather upper imparts exclusivity while a lunarlon foam insole joins the
drop-in midsole sockliner with encapsulated air-sole unit for lightweight, flexible cushioning.
plus, trademark NIKE af1 details—metal dubrés, circular pivot points and crown-like vamp perforations
further elevate the low-key but legendary look.

the NIKE pivot point pop-up store, brooklyn


pivot point
in celebration of the 30th anniversary of the NIKE air force 1, NIKE introduces pivot point, a new york hub
of all things NIKE air force 1 this season, open for a limited time at the barclays center in brooklyn.

the space takes inspiration from the iconic air force 1, using authentic accents and design elements
of the original and the new NIKE lunar force 1. pivot point will offer a select assortment of NIKE product,
including the NIKE lunar force 1, NIKE+ fuelbands and NIKE bespoke, the innovative by appointment
only experience that takes individual design to new heights with an unparalleled, creative individual design experience.

pivot point is located at 620 atlantic avenue, brooklyn, NY 11217
and will stay open until december 23 from 12 pm – 7pm daily.

the NIKE pivot point pop-up store, brooklyn


the NIKE pivot point pop-up store, brooklyn


LED lit installation at the barclays center plaza


in addition, NIKE designed a 32x24x12 interactive led lit NIKE air force 1 30th anniversary shoebox
placed in the plaza of the barclays center.  visitors wearing NIKE air force shoes will gain immediate
entrance to the shoebox where their photo will be taken and can be shared through social media.

LED lit installation at the barclays center plaza

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