in the center of manila, NIKE has constructed a pop-up arena that has been dubbed the ‘world’s first full-size LED running track’. taking over an entire city block, the layout of ‘unlimited stadium’ is derived from the footprint of NIKE’s LunarEpic running shoe. the 200 meter-track, which takes the form of a figure-eight, is lined with LED screens, where up to 30 runners can take part in a virtual race against themselves.

NIKE unlimited stadium
the pop-up arena has been dubbed the ‘world’s first full-size LED running track’

 

 

NIKE’s ‘unlimited stadium’ has been created by BBH singapore who conceptualized the overall project in collaboration with a team of partners. after setting an initial lap time, a sensor is attached to each athlete’s shoe, with their competing avatar running alongside them on the continuous LED screen. the avatars become larger the further and faster they run, encouraging runners to keep pace with their digital selves.

NIKE unlimited stadium
the project takes over an entire city block in central manila

 

 

‘hyper accurate RFID (Radio-frequency identification) tracks your first lap time,’ explains akane from the production team at birdman. ‘on the next lap, your avatar appears, running your previous time. beat it, and it runs your new best time — challenging you to keep bettering your best.’

NIKE unlimited stadium
the 200 meter-track takes the form of a figure-eight

NIKE unlimited stadium
competing avatars run along the continuous LED screen

NIKE unlimited stadium
 the avatars become larger the further and faster they run

NIKE unlimited stadium
athletes are presented with a series of challenges

NIKE unlimited stadium
the site plan is derived from the footprint of NIKE’s LunarEpic running shoe

 

 

project info:

 

creative director: aste gutierrez
creative technologist: zac ong
art director: matteo catanese
photographer: xander angeles
tech: PARTY + birdman
build: jack morton

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