NYC-based fashion designer and artist noa raviv has chosen to focus her 2017 fall collection on the concept of ‘non places’. the term was coined in the mid-1990’s by french anthropologist marc augé to refer to transient spaces that hold no real sense of ‘place’ or history for people. these include motels, roads, shopping malls, airports and the like. but nevertheless, they can all be subject to emotional attachments, depending on each individual’s experiences.

noa raviv non place collection designboom
noa raviv non place collection
image © ryan duffin

 

 

based on that, noa raviv borrows the essence of non places to try and trace their digital evolutions. in other words, she refers to the world of virtual reality which houses ‘places that have no real identity or history, places where we do not live, places where we remain anonymous and lonely’. indeed, we spend most of our days in front of screens and digital realms of all sorts, detached from genuine human connection. ‘the mind is everywhere and, at the same time, nowhere. this feeling of a floating mind, separated from the body is awkward and often scary, yet so familiar’, expresses raviv. 

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

noa raviv non place collection designboom
image © ryan duffin

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: lea zeitoun | designboom

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