not tom: dyed in the wool installation for wool modern not tom: dyed in the wool installation for wool modern
sep 20, 2011

not tom: dyed in the wool installation for wool modern

‘dyed in the wool’ installation by not tom for the ‘wool modern’ exhibition

on exhibition in la galleria in london’s pall mall, the installation ‘dyed in the wool’ by british design studio not tom fills a room with a forest of wool trees, each of which draws up colour over the course of the exhibition. created in collaboration with british illustrator loui thomas, the piece was commissioned for the ‘wool modern‘ exhibition, a gallery show by the campaign for wool that focuses on the innovative and experimental use of wool.

the artists collected 150 sticks and branches and handwrapped them in wool. each of these is placed into a paint tin filled with a coloured dye. by dampening the wool, the ‘tree’ draws up the dye via capillary action, naturally forming a coloured gradient. the action is both a natural physical one as well as a reinterpretation of traditional dyeing techniques.

not tom: ‘the full effect of the installation is that of a strange woolen forest, with a subtle, colourful glow around the bottom of the room. we liked that the mummification in wool of the dead branches is juxtaposed by the capillary action re-creating the natural movement of water up a living branch.‘

full installation view

additional room view

closer view

detail view

concept sketch

floor plan

  • hmm. designers playing at being artists. all a bit weak really. sorry.

    steve says:
  • no, I don’t actually agree with you there Steve. I think that this is a fantastic display of both design process as it is showing the colouring of the wool, materiality and performance of both the colour and the wool + the beauty in arrangement. Striking piece. perhaps if we were to take this step further, a documentation of the gradual dispersal of the colour would’ve been interesting to represent somehow.

    call me gustie says:
  • this is kinda interesting. Personally when I’m looking at art I expect to feel something about the installation or piece I’m looking at, and I find myself underwhelmed greatly by this installation. I don’t find much inspiring, moving or motivating, though I can respect the time and effort that went into doing all this.

    Sara says:

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