ogilvy paris have come up with an innovative way to remind people to drink the recommended 8 glasses of water a day. designed for vittel, a french brand of bottled water, the ‘refresh cap’ is a bespoke topper that pops up a tiny red flag every hour to prompt you to take a sip. when you twist the bottle cap shut, a timer autonomously begins, counting down the minutes until your next notification. the device encourages people to stay hydrated throughout the day in a fun and engaging way, promoting good health through design.
a flag pops up when the timer goes off, reminding you to take a drink
set the timer to the desired time