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opening ceremony & magritte fuses fashion and fine art
original content
mar 21, 2014
opening ceremony & magritte fuses fashion and fine art


opening ceremony & magritte fuses fashion and fine art
all images courtesy of opening ceremony

 

 

 

 

as part of their ‘year of belgium’ opening ceremony has created a collection of couture pieces dedicated to one of the country’s greatest artists, surrealist rené magritte. working in conjunction with the artist’s rights society, the fashion brand has named their collection ‘opening ceremony & magritte’ and has printed some the belgian masters’ most iconic paintings on pants, shirts and dresses — a whole new take on the term ‘wearable art’. motivated by magritte visual aesthetic — the placement of ordinary objects in unusual contexts, optical contradictions and compositions impossible under the laws of physics — the art direction team captured his recognizable style in the collection’s photo shoot. the white shroud which acts as a barrier between two faces in magritte’s renowned ‘the lovers’ is appropriated onto model’s faces, wrapping them the ghostly fabric and allowing the wearable to take the spotlight. umbrellas, a popular motif throughout the artist’s oeuvre is used as a prop, while over-sized white flowers conceal models’ appearance, a direct reference to ‘the great war’. the best part, the opening ceremony say?: ‘you don’t need an art history degree to rock these pieces.’

opening ceremony & magritte fuse fashion and fine art
a form fitting dress bears the motif from ‘les belles relations’ by rené magritte

opening ceremony & magritte fuse fashion and fine art
a top and jacket bearing the image from ‘sheherazade’

opening ceremony & magritte fuse fashion and fine art
a white shroud wraps a model’s face, referencing the scene from ‘the lovers’

opening ceremony & magritte fuse fashion and fine art
‘the lovers’, printed on a long sleeve shirt and shoes

opening ceremony & magritte fuse fashion and fine art
magritte’s trademark umbrella motif is used as a prop in the photo shoot

opening ceremony & magritte fuse fashion and fine art
‘the king’s museum’ side zip over-sized top

full article here

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