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ora ïto: evomobil + UFO for citroën
original content
apr 07, 2011
ora ïto: evomobil + UFO for citroën


‘evomobil’ concept car by ora-ïto (pictured) for citroen

 

 

 

in what he characterizes as a kind of ‘mutation’ on the the classic forms of the citroën brand, french designer ora-ïto has developed the ‘evomobil‘ and ‘UFO‘ concept cars. the vehicles were on display during milan design week, in an outdoor exhibition by citroën that also showcases pieces from the ‘avverati – a dream come true’ exhibition of the evolution of design, as well as a sculptural installation of ora-ïto’s along via montenapoleone that departs from the citroën logo.

 

together, ‘evomobil’ and ‘UFO’ compose a ‘mutation’ family, whose design straddles the worlds of art, science, and technology. the forms of the cars derive from citroën’s ‘traction avant’ and ‘DS’ vehicles, but are imagined as an organic-like evolution of the originals. in the ‘evomobil’, for example, the lights have drifted out onto extensions stretching from the car’s front and rear, mimicking a transformation also observed in biological evolution. the cars were designed not as pre-production concept cars but rather as ‘a genetic transformation to spread a message’ to the car industry and consumers about the new directions possible, departing from the ideas and objects that have already shaped the present from the past.


‘evomobil’ on display during milan design week 2011
image © designboom


image © designboom


side view of the ‘evomobil’ closed


three-quarters rear view


rear view


detail view


detail of the taillights, which are extended from the base of the vehicle


front view on ‘UFO’, on exhibition during milan design week 2011
image © designboom


rear view
image © designboom


rendering of the ‘UFO’ concept car


three-quarters top view


detail view of the actualized concept car
image © designboom


detail rendering of the headlights


detail rendering of car rear


the ‘mutation’ family of ‘evomobil’ at left and ‘UFO’ at right


the cars on display during milan design week 2011
image © designboom


ora-ïto’s sculptural installation along via montenapoleone, where the citroën new ‘DS4′ is also on display, creates an architectural form with its structural foundation in the citroen logo
image © designboom


ora-ïto, depicted with ‘evomobil’ in the background, during milan design week 2011
portrait
© designboom


rendering of the cars on display in milan’s piazzetta croce rossa, alongside the ‘DS4′


rendering of ora-ïto’s sculptural installation along via montenapoleone

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