pantone beer packaging matches brew to hue
all images courtesy of txaber

 

 

 

spanish designer txaber has simplified otherwise illustrative beer bottle and can packaging down to a minimal, instantly recognizable label. using the color-coding pantone system, txaber has matched the hue of each brew with an assigned pantone numeral: pale ale 604 C and imperial stout 426 C, for example, replicate the bright yellow and deep brown tones of the beer, as poured in a transparent glass. seen alone, the vessel is an immediate and unmistakable indicator of what’s inside; stacked in a row, or on a supermarket shelf, a sea of gradient chroma sweeps the bottles into a vibrant and animated arrangement.

pantone beer packaging color-codes
pale ale 604 C as a bottle and a can

pantone beer packaging
cans of lager 123 C and pilsner 1375 C replicate the tones of each brew

pantone beer packaging
honey hued wheat beer 7412 C and golden ale 1595 C

pantone beer packaging 
firey dark ale 1815 C and porter 1817 C

pantone beer packaging
deep toned stout 4975 C and nearly-black imperial stout 426 C

pantone beer packaging
the beer packaging applied to a bottle

pantone beer packaging

pantone beer packaging

pantone beer packaging