paola navone: euphoria for eumenes
original content
apr 19, 2011
paola navone: euphoria for eumenes



‘eu/phoria’ by paola navone

image © designboom

the ‘eu/phoria’ project, a chair designed by italian designer paola navone for italian company eumenes transforms a material
typically used in the automotive sector – for car interiors – and translates it into the form of a comfortable monocoque shell seat.


detail

image © designboom

the material is called woodstock®, a compound of polypropylene and powdered wood that comes in hardwearing
and flexible thermoformable sheets. beyond its use as an industrial material, eumenes dedicated itself to
research fabrics that can be bonded to the shell to glue and cut it perfectly flush to the form during moulding,
and which can be matched with soft polyurethane.


striped version

image © designboom

customers can select desired patterns from a range of fabrics compatible to the industrial process adopted
in the chair’s production. navone has selected a synthetic textile to personalize ‘eu/phoria’,
reminiscent of mass manufactured, plaid, nylon shopping bags
– in check, striped or tartan effect.
the imperfections and creases of this particular version called ‘made to measure’, adds a little bit of a tongue-in-cheek effect,
revealing its playful, provocative and anti-conformist nature.



image © designboom

besides ‘made to measure’, the chair is available in four other versions: basic – seat in plain woodstock®;
tech – seat in woodstock® bonded to three-dimensional automobile fabric; soft – seat in woodstock®
bonded to rubberized technical fabric; fashion – seat in woodstock® bonded to alcantara® material, a aumenes partner.


image © designboom

the chair’s support structure is painted steel and comes in 8 color variants. customers can create desired combinations
by matching the supporting base in their desired color with any covering from the range. this gives users the opportunity
to pair the color of the seat with the supporting frame, giving it a different look each time. while two-tone is always in vogue,
original contrasts and combinations suffuse this chameleonic chair with new energy and unexpected verve.


installation view of ‘eu/phoria’ chairs during milan design week 2011

image © designboom


image courtesy of eumenes


detail of the stairs stacked

image courtesy of eumene


image courtesy of eumenes


exterior of eumenes’ presentation at milan design week 2011

image © designboom

the exterior design of eumenes’ presentation featured panels of the striped and plaid nylon fabric used in navone’s
chair design, to create a shaded space where visitors could rest away from the hustle and bustle of the zona tortona area.


image © designboom


image © designboom

image © designboom

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library