paul sahre: 12 ft cardboard monster truck hearse for they might be giants
original content
apr 10, 2012
paul sahre: 12 ft cardboard monster truck hearse for they might be giants


giant pink monster truck hearse by paul sahre for they might be giants
all images courtesy of paul sahre

the new york-based graphic design and illustration office of paul sahre was commissioned by american alternative rock / art group
they might be giants
(TMBG) to produce the cover art for the band’s 2011 release ‘join us’. one of the proposed images which sahre sent to TMBG
was that of a monster truck hearse which stuck with the members and was developed further into the final graphic. as the project progressed,
it evolved beyond the initial brief into what lead to the design of a CD, digital art for iTunes, digital booklets, posters, t-shirts,
ads and more than a dozen illustrations. as part of the collaboration, the TMBG wanted to produce a viral video depicting the making of a monster truck hearse,
but there was back and forth conversation between them and sahre about whether anybody would even want to watch a video of someone making this paper car.
so, they decided to produce a video which was actual instructions on how to make your very own full-size 12 foot tall monster truck hearse
via an epic downloadable PDF to be scaled at 3400%.


‘when will you die?’
- they might be giants official music video
featuring the making and demolition of the giant pink monster truck hearse

the hearse, featured in the they might be giants ‘when will you die? video was originally thought to take two weeks to build,
but the life-sized model ended up taking approximately four months to complete, and only 5 minutes to destroy,
at which point all the parts were recycled at T N T scrap in brooklyn, new york.


hoisting up the body of the monster truck

printed and built at A toA solutions studio in stamford, connecticut, USA, the structural framework of the hearse was made up of
30 fed ex poster tubes that were clad with approximately 6000 square feet of cardboard. ten hot glue guns and 20 pounds of flour
(used to make wheat paste) were used to adhere the printouts to cardboard. it took more than 40 hours to print downloadable PDF out at 3400%.
when complete, the monumental work measured 13 ft. tall x 13 ft. wide x 22 ft. long, weighing 500 lbs and occupied a storage space of 30 x 10 x 10 feet.
it took 8 people in total to lift and turn the monster truck in order to steer it properly. the final cost of the entire venture for the
hearse and video production was 10, 000 USD.


constructing the more than 5 feet tall wheels


wheels waiting to be installed


testing out the wheels


working on the finishing touches


detail


getting ready for action…


rolling the truck out


transporting the vehicle to the demolition site


no monster truck hearse is complete without a giant boombox


documentation of the ‘making process’ of the hearse


tiled print out of the wheel scaled at 3400%


paul sahre’s sketch to TMBG which stuck and became the working graphic for the cover art


the ‘making of’ monster truck hearse


video of the monster truck hearse’s demolition

paul sahre was a speaker at this year’s design indaba conference. since 1995, the annual event held in cape town,
has been committed to a vision that is built on the belief that creativity will fuel an economic revolution in south africa.
as such, design indaba is a celebration of design in a country iconic of the triumph of the human spirit.
proof that even the most intractable problem can be neutralized by the will of the people, the resurgent country is a beacon to the world.
design indaba typifies this can-do spirit through its belief in design and how it can help solve the problems faced by an emerging economy.
with the right support, a better future can be designed.

by attracting the world’s brightest talent, design indaba has become a respected institution on the creative landscape
and one of the few global events that celebrates all the creative sectors – graphic design, advertising, film, music, fashion design,
industrial design, architecture, craft, visual art, new media, publishing, broadcasting and performing arts sector.
besides the flagship conference and expo,design indaba has grown into a multitiered experience that incorporates an extensive range
of elements such as events, publications, education, training, business, development and community initiatives.

comments policy
LOG IN VIA
login with designboom
designboom's comment policy guidelines
generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
the correction is at the discretion of the post editor and may not happen immediately.

what if you disagree with what we or another commenter has to say?
let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

- please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
- please don't personally insult the writers or your fellow commenters.
- please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
- please don't include your website or e-mail address in your comments for the purpose of self-promotion.
- please respect jury verdicts and do not discuss offensively on the competition results
(there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
the best 100-200 entries too.)

a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

product library