pentagram: penguin phrasebooks
pentagram: penguin phrasebooks pentagram: penguin phrasebooks
feb 20, 2013
pentagram: penguin phrasebooks

penguin phrasebooks in french, german, italian and spanish 


pentagram‘s angus hyland and his team turned to cultural cliches
for the new covers of penguin’s republished 1968 edition phrasebooks.


cheese, croissants, and the eiffel tower for the french version;
salami, vespas and leaning towers for the italian.


traditionally, phrasebooks have been treated as a technical and dry resource,
but hyland created a playful design by repeating a series of stereotypical
images from each country. the iconic penguin was seconded to project
each title via a speech bubble.


‘people still love carrying around physical phrasebooks and by using
these cultural icons, we’ve added a bit of ironic charm and character’.
- angus hyland


german, spanish, italian and french are available now, with mandarin
and japanese to be published in may.


designboom rating:

























project team
angus hyland; partner-in-charge and designer; zara moore, designer.

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